Manager, Influencer Marketing (Independent Contractor)

the Ad Council

3d • Remote

About The Position

The Ad Council is seeking an experienced independent contractor to support influencer strategy and execution for 3–5 campaigns. The contractor will manage or support 3–5 concurrent trusted-messenger activations with minimal oversight for an anticipated three-month engagement, working approximately 35–40 hours per week. This is a fully remote position, compensated at $45 per hour and paid monthly; the contractor will receive a 1099 for tax reporting purposes.

The role provides full-service ideation and execution of trusted-messenger and influencer activations for Ad Council and co-branded client campaigns. Work includes developing strategy and briefs, sourcing and contacting influencers, brand-safety vetting, copywriting and content development, review and approval, paid amplification, stakeholder coordination, measurement and analytics, and cross-functional collaboration. The influencer engagement team is integrated with public relations and social media and works with teams across Campaigns and Program, Media, and Development.

Requirements

• At least 3 years of experience in social media, influencer marketing, or talent relations.
• Experience managing internal and external clients.
• Experience navigating highly matrixed organizations and building collaborative relationships internally and externally.
• Excellent project management and organizational skills, with strong attention to detail.
• Excellent verbal and written communication skills.
• Experience with social listening and measurement across platforms such as Instagram, TikTok, and YouTube.

Nice To Haves

• Creative and strategic thinking, with the ability to proactively ideate and activate.
• Ability to work independently in a collaborative, entrepreneurial, and fast-paced setting.

Responsibilities

• Develop comprehensive influencer marketing strategies for campaigns, informed by campaign messaging and target-audience definitions.
• Oversee influencer campaign execution, including creator sourcing and vetting, outreach, brief development, creative content development, campaign launch, measurement, analysis, reporting, and related administrative tasks.
• Build and foster relationships with cross-functional Ad Council teammates to help Creators for Good programs deliver impact and meet or exceed client goals.
• Consult with existing and potential clients on influencer marketing opportunities.
• Monitor current events, cultural moments, and industry trends to identify new opportunities and trusted-messenger partnerships for campaigns.
• Manage external influencer network vendors when applicable and oversee partnerships to ensure goals are met on time and within budget.
• Use data and insights from the internal Insights and Analytics team, and monitor emerging news about campaign causes and issues, to identify opportunities to join relevant conversations.
• Independently manage campaign budgets, internal accounting, and vendor invoicing, ensuring activations stay within budget and vendors or creators are paid on time.

What This Job Offers

• Career Level: Manager
• Education Level: No Education Listed