Senior Consultant - Brand Strategy

Lidl US•Arlington, MA

5d•$160,000 - $180,000•Hybrid

About The Position

Drives the strategic positioning and execution of Lidl’s global, employer, and consumer brands across the US market. Leads cross-functional stakeholder networks to integrate brand standards across touchpoints, optimizing brand impact, revenue generation, and cost efficiency. Shapes local brand architecture and ensures clear, consistent communication aligned with international guidelines and local market needs. The role adapts global brand strategies to US market conditions, develops and implements local anchor brand strategies, executes international anchor brand initiatives, and partners with international brand management and national marketing teams on co-branded partnerships. It also maintains brand governance and identity, oversees campaign sign-offs and creative reviews, manages relevant budgets and performance metrics, and builds internal and external stakeholder relationships to strengthen brand culture, employer branding, and corporate reputation. The position has no directly or indirectly supervised team members. It carries responsibility for the efficient use of time and financial resources allocated to the role’s topics or assignments. Most work is performed in a temperature-controlled office environment, and travel of up to approximately 20% may be required, including weekends and evenings as needed.

Requirements

Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
8+ years of senior leadership experience in brand strategy, portfolio management, corporate communications, and brand evaluation.
Proven track record of using data and consumer analytics to build, maintain, and scale brand identity and customer loyalty.
Deep expertise in target audience segmentation, customer retention strategies, and managing multi-category brand portfolios.
Ability to influence cross-functional teams and build consensus across executive leadership, HR, sales, and operations.
Excellent written, verbal, and executive presentation skills.
Ability to travel up to approximately 20% of the time, which may include weekends and evenings as needed.
Ability to sit for prolonged periods at a desk or computer terminal.
Ability to use keyboards, telephone, and standard office equipment during a normal workday.
Stooping, bending, twisting, and reaching may be required to complete job duties.
Ability to lift up to 25 pounds at times.

Responsibilities

Adapt global consumer, employer, and corporate brand strategies to US market conditions and competitive dynamics.
Develop and implement local anchor brand strategies across Food and Near-Food categories based on market demands.
Execute international anchor brand initiatives across Food, Non-Food, and Near-Food product lines.
Partner with international brand management and national marketing teams to launch co-branded partnerships aligned with broader business goals.
Enforce visual, conceptual, and messaging standards across business units to maintain brand integrity.
Oversee final brand sign-offs for major marketing campaigns and conduct day-to-day creative reviews.
Protect the brand voice, tone, and visual guidelines across internal and external touchpoints.
Manage departmental operating budgets, material costs, and key brand performance metrics.
Build and guide a network of internal leaders to integrate brand culture into core business operations.
Enhance the employer brand and corporate reputation among external stakeholders, community groups, and industry organizations.
Align cross-functional initiatives across sales channels, digital platforms, customer service, corporate affairs, and HR.
Use company time and financial resources efficiently for assigned topics and projects.

Benefits

Starting pay of $160,000, with potential to earn $180,000 in the future.
10% employee-only discount on purchases made at Lidl stores.
Medical and prescription coverage.
Dental coverage.
Vision coverage.
Paid holidays and paid time off (PTO) for sickness or vacation.
Dedicated training plans.
401(k) plan with a 5% company match.
Voluntary term life and AD&D insurance.
Total Well-Being Program.
DailyPay, a voluntary benefit that provides access to pay on the employee’s schedule.