Senior Director, Strategy - Brand & Creative

Monks•Los Angeles, CA

1d•Hybrid

About The Position

The Senior Director, Strategy – Brand & Creative will lead Monks’ Brand Strategy discipline within a larger, collaborative, AI-forward strategy organization. The role focuses on building breakthrough brands, developing bold strategic thinking, and creating work that advances businesses and culture. The successful candidate will lead brand strategy for a major technology company across its product portfolio, ensuring its global brand remains consistent, clear, and relevant. They will guide high-visibility campaigns and major brand moments, partner closely with creative leaders and clients from brief through execution, and translate brand platforms into integrated campaigns, digital experiences, product launches, and customer touchpoints. The position also leads and develops a team of three brand strategists, advises senior marketing leaders, supports business growth and new business pitches, and collaborates with media, data, and AI teams to bring brand platforms to life across the consumer experience. The role is subject to Monks’ Return to Office policy: employees who live within commuting distance of an office are expected to work there a set number of days per week, as determined by the company’s current policy.

Requirements

12 or more years of hands-on Brand Planning or Creative Strategy experience at established, award-winning creative advertising agencies.
At least 3 years of experience in a senior leadership role.
Deep experience developing brand platforms and integrated creative campaigns.
Experience working on major global brands and high-stakes campaigns, such as the Super Bowl, Olympics, global product launches, or equivalent.
Ability to develop global brand platforms that express the underlying idea beyond an individual campaign.
Ability to turn complex data and research into clear, compelling ideas that creative teams can act on.
Experience partnering closely with Executive Creative Directors and elevating creative work from brief through execution.
Experience contributing to new-business wins and leading strategic pitch components and executive client presentations.
Track record of leading, mentoring, and developing high-performing strategy teams.
Ability to communicate and advocate for ideas with senior stakeholders and articulate the rationale behind strategic work.
Comfort navigating ambiguity, shifting priorities, and evolving client needs, and collaborating with clients and creative teams throughout strategic development.

Nice To Haves

Genuine curiosity about AI as a creative and strategic tool.

Responsibilities

Lead foundational brand strategy, architecture, and positioning across the client’s full product portfolio, maintaining a consistent and relevant global brand.
Drive strategic vision for highly visible campaigns, including major sporting-event advertising, global product launches, and brand repositioning.
Partner with Group Creative Directors; write provocative, inspiring briefs and remain engaged from initial strategy through final execution.
Collaborate iteratively with creative teams and clients as strategies develop.
Bring cultural intelligence and awareness of emerging trends into strategic work.
Lead and mentor a team of three brand strategists; foster rigorous thinking, creative ambition, collaboration, and curiosity.
Help shape and elevate the Brand Strategy discipline within the broader strategy organization.
Build trusted relationships with senior marketing leaders, facilitate strategic conversations, present recommendations, and influence business decisions.
Partner with Client Leadership and Creative teams to identify opportunities, support proactive thinking, and lead strategic components of new business pitches.
Collaborate with media, data, and AI teams to translate brand platforms into full-funnel consumer experiences.