Sr. Director - Brand & Creative Strategy

Standard Insurance Company•Portland, OR

About The Position

The Senior Director, Brand and Creative Strategy leads end-to-end creative development for Corporate Marketing at The Standard. This role leads a team of writers and designers dedicated to growing the business and building the company brand through storytelling. It ensures alignment with corporate strategic priorities and delivers creative ideas, concepts, and campaigns across channels. The role also partners with Corporate Communications to engage the company in its brand strategy and objectives and support brand compliance. Occasional travel, such as for planning, team building, or conferences, may be required.

Requirements

  • Bachelor’s degree with a business focus.
  • At least 8 years of progressively responsible experience in marketing or creative services.
  • Demonstrated skills in team leadership, strategic thinking, brand management, analysis, vendor management, relationship building, and negotiation.
  • Ability to communicate and implement plans and leverage and align multiple constituencies.
  • Experience negotiating with stakeholders, including vendors and business partners, to reach consensus and produce effective work that meets corporate and legal guidelines and requirements.
  • Comfort presenting to a variety of audiences.
  • Ability to maintain effective working relationships with senior leaders, business stakeholders, peers, and customers.
  • Background meeting tight deadlines while addressing customer needs, including negotiating and adjusting priorities and resource allocation as applicable.

Nice To Haves

  • Master’s degree.

Responsibilities

  • Lead end-to-end creative development for Corporate Marketing.
  • Lead a team of writers and designers focused on growing The Standard’s business and building its brand through storytelling.
  • Ensure creative work aligns with corporate strategic priorities and deliver creative ideas, concepts, and campaigns across channels.
  • Partner with Corporate Communications to engage the company in brand strategy and objectives and support brand compliance.
  • Communicate and implement plans while leveraging and aligning multiple constituencies.
  • Negotiate with stakeholders, including vendors and business partners, to reach consensus and deliver effective marketplace output that meets corporate and legal guidelines.
  • Maintain effective working relationships with senior leaders, business stakeholders, peers, and customers.
  • Negotiate and adjust priorities and resource allocation as needed to meet tight deadlines and customer needs.

Benefits

  • 401(k) plan with matching company contributions
  • Annual incentive bonus plan
  • Generous paid time off, including 11 holidays, 2 wellness days, and 8 volunteer hours annually; PTO increases with tenure
  • Supportive and responsive management approach
  • Opportunities for career growth and advancement
  • Paid time off to volunteer
  • Employee giving program that double matches donations to eligible nonprofits and schools
  • Medical insurance
  • Dental insurance
  • Vision insurance
  • Paid parental leave
  • Adoption and surrogacy assistance
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