Director Creative + Brand

Lake Trust Credit Union•Brighton, MI

About The Position

The Director, Creative + Brand leads Lake Trust Credit Union's enterprise brand vision and creative strategy. This senior leader develops, stewards, and continually evolves a purpose-driven brand story that differentiates the credit union and strengthens its connection with members and communities. Reporting to senior M+B leadership, the Director oversees the Brand + Creative function, including an internal creative team, agency and vendor partners, and cross-functional brand initiatives. The role serves as the organization's foremost brand champion and strategy steward, translating business strategy into creative direction and setting the standard for brand excellence across digital, media, out-of-home, social, content, and other touchpoints. The Director helps align the brand with organizational strategic objectives and supports brand awareness, membership growth, member loyalty, and the credit union's vision of a World in Which Everyone Thrives. The position calls for strategic foresight, creative excellence, operational rigor, and inspirational people leadership.

Requirements

Bachelor's degree in Design, Creative Writing, Marketing, Communications, or a related field.
At least 12 years of progressive creative experience.
At least 5 years in a leadership or director-level role overseeing a creative team.
Demonstrated success leading brand strategy and creative functions at an enterprise or complex organizational level.
Proven track record building and evolving brand platforms and managing internal and external brand standards.

Nice To Haves

Master's degree and/or advanced certification.
Experience in financial services or a mission-driven organization.

Responsibilities

Lead the enterprise brand vision and creative strategy, developing and evolving a purpose-driven brand story.
Oversee the Brand + Creative function, including the internal creative team, agency and vendor partners, and cross-functional brand initiatives.
Translate business strategy into creative direction and establish standards for brand excellence across digital, media, out-of-home, social, content, and other touchpoints.
Champion and steward the organization's brand strategy and standards.
Provide leadership and coaching to the team to support quality member service, active sales efforts, and goal attainment.
Develop and implement improvement plans to maintain and improve staff skills and knowledge for a high-quality member experience.
Communicate professionally in response to complex or sensitive service issues.
Use creative thinking and sound judgment to investigate and resolve service matters, seeking unbiased resolutions and high member satisfaction.
Direct departmental operational matters, including audit procedures.
Develop, implement, maintain, and revise operating procedures.