Creative Director, Brand Design

Whoop•Boston, MA

2d•$180,000 - $245,000•Onsite

About The Position

WHOOP is seeking a Creative Director of Brand Design to build and lead the design discipline within Brand Creative. The role owns WHOOP’s visual identity, design standards, and high-quality brand execution across campaigns and always-on channels. Reporting to the VP of Brand Creative, the Creative Director translates brand strategy into a coherent visual system that scales across year-round marketing, global launches, digital experiences, retail, events, partnerships, and internal storytelling. This leader will define and maintain the design system while elevating creative quality and enabling teams to execute consistently at scale. The role combines strategic leadership and hands-on creative direction, including leading and developing the Brand Design team, partnering with the Creative Director for Advertising, establishing design standards and governance, and personally directing high-visibility work when needed. The position is based in WHOOP’s Boston, Massachusetts office, and the successful candidate must be prepared to relocate if necessary. The role is full-time, with a U.S. base salary range of $180,000–$245,000, plus benefits and an equity package.

Requirements

10+ years of experience in brand design, creative direction, or integrated design, including leadership of an in-house team or agency design practice.
A portfolio of globally visible brand systems and campaigns demonstrating exceptional typography, composition, image-making, and consistent cross-channel execution.
Proven ability to build or meaningfully evolve a distinctive visual identity system and implement scalable design standards, templates, and toolkits that improve creative quality, speed, and consistency across multiple teams without compromising creativity.
Strong people leadership skills, including a track record of hiring, coaching, setting expectations, developing talent, and elevating creative work and team performance.
Fluency across channels where design and branding clarity are applied to high standards, with excellent production judgment.
Ability to move between executive-level brand decisions and detailed critique of work in progress, balancing strategic vision with hands-on creative direction.
Collaborative, low-ego leadership style and comfort operating at high speed with incomplete information.
Prepared to work from WHOOP’s Boston, Massachusetts office and relocate if necessary.

Responsibilities

Set the vision for WHOOP brand design, translating brand strategy into a distinctive visual language across channels and markets.
Own and evolve the brand identity system, including typography, color, layout, imagery, motion principles, campaign and design toolkits, and templates.
Lead and develop the Brand Design team, including art direction and design systems talent, senior designers, and designers as the team scales.
Build the internal team through hiring, coaching, decisive feedback, clear expectations, and opportunities for growth; cultivate a pipeline of talent and creative partners.
Partner with the Creative Director for Advertising to ensure creative platforms have a rigorous visual expression and retain the strength of their original ideas across executions, channels, and global markets.
Establish design reviews, craft standards, documentation, and governance that elevate quality while enabling speed, consistency, and distributed execution.
Develop production-ready design systems, templates, and toolkits that reduce rework and empower teams across the organization.
Personally direct high-visibility creative work when needed, including major launches, brand moments, and executive and partnership storytelling.
Collaborate with Product Design, Growth, Integrated Marketing, Product Marketing, Social, Retail, Sports and Talent, and Production to deliver a recognizable WHOOP experience.
Introduce AI-enabled workflows thoughtfully to expand creative possibilities and improve efficiency while protecting originality, intellectual property rights, member trust, and brand standards.