Creative Director, Brand Design

Whoop•Boston, MA

1d•$180,000 - $245,000•Onsite

About The Position

WHOOP is seeking a Creative Director of Brand Design to build and lead the design discipline within Brand Creative. The role owns WHOOP’s visual identity, design standards, and high-quality brand execution across campaigns and always-on channels. Reporting to the VP of Brand Creative, this leader will translate brand strategy and channel presence into a coherent visual system that scales across year-round marketing, global launches, digital experiences, retail, events, partnerships, and internal storytelling. The position combines setting creative standards with hands-on direction and requires strong judgment, taste, and operational rigor. The Creative Director will lead and develop the Brand Design team, establish scalable identity systems and standards, and partner with the Creative Director for Advertising to ensure campaigns retain the strength of their original ideas across executions and markets. The role also collaborates across Product Design, Growth, Integrated Marketing, Product Marketing, Social, Retail, Sports and Talent, and Production. It is based in WHOOP’s Boston, MA office, and the successful candidate must be prepared to relocate if necessary.

Requirements

10+ years of experience in brand design, creative direction, or integrated design, including leadership of an in-house team or agency design practice.
A portfolio of globally visible brand systems and campaigns demonstrating exceptional typography, composition, image-making, and consistent cross-channel execution.
Proven ability to build or meaningfully evolve a distinctive visual identity system and implement scalable design standards, templates, and toolkits that improve creative quality, speed, and consistency across multiple teams without compromising creativity.
Strong people leadership skills, with a track record of hiring, coaching, setting expectations, developing talent, and elevating creative work and team performance.
Fluency across channels where design and branding clarity are applied to the highest standards, with excellent production judgment.
Ability to move between executive-level brand decisions and detailed critique of work in progress, balancing strategic vision with hands-on creative direction.
A collaborative, low-ego leadership style and comfort operating at high speed with incomplete information.
Must be prepared to relocate if necessary to work out of WHOOP’s Boston, MA office.

Responsibilities

Set the vision for WHOOP brand design, translating brand strategy into a distinctive visual language across channels and markets.
Own and evolve the brand identity system, including typography, color, layout, imagery, motion principles, campaign and design toolkits, and templates.
Lead and develop the Brand Design team through hiring, coaching, feedback, clear expectations, and growth opportunities; cultivate a pipeline of talent and creative partners.
Partner with the Creative Director for Advertising to ensure creative platforms have rigorous visual expression and retain the strength of their original ideas across executions, channels, and global markets.
Establish design reviews, craft standards, documentation, and governance that improve creative quality while enabling speed, consistency, and distributed execution.
Develop production-ready design systems, templates, and toolkits that reduce rework and empower teams across the organization.
Personally direct high-visibility creative work when needed, including major launches, brand moments, and executive and partnership storytelling.
Collaborate with Product Design, Growth, Integrated Marketing, Product Marketing, Social, Retail, Sports and Talent, and Production to deliver a recognizable WHOOP experience.
Introduce AI-enabled workflows thoughtfully to expand creative possibilities and improve efficiency while protecting originality, intellectual property rights, member trust, and brand standards.