Executive Producer, Brand Strategy & Creative

ServiceNow•New York, NY

4h•$148,400 - $259,700

About The Position

ServiceNow is seeking an Executive Producer for its Brand Strategy & Creative team. The role leads integrated content production across digital, social, video, events, and still photography, partnering with creative leaders early and guiding projects from initial idea through final delivery. The Executive Producer assembles suitable talent and production partners and helps shape production approaches that combine strong craft with generative AI, emerging tools, and efficient ways of working. The role also develops production capabilities for a global technology brand, including evaluating and piloting new tools, establishing repeatable practices, and creating clear workflows for resourcing, reviews, approvals, asset management, and delivery across projects and markets. It owns production business matters such as budgets, bids, negotiations, scopes, schedules, and change orders, and advises creative and business leaders on strategy, quality, costs, timing, resources, and risk.

Requirements

10+ years of progressive production experience, including executive or senior production leadership at an agency, studio, production company, or in-house team.
Experience leading complex projects across video, digital, social, and stills, with an understanding of planning content for multiple channels and audiences.
Ability to recognize compelling creative ideas and find practical ways to produce them within budgets and timelines.
Strong relationships with creative and production partners, and ability to find and assemble suitable teams.
Practical familiarity with generative video, image, and audio tools, and a clear perspective on how they can improve creative work and production processes.
Fluency in live-action, post-production, animation, and VFX pipelines, along with expertise in budgeting, bidding, and vendor management.
Experience aligning stakeholders, managing shared resources, and balancing competing priorities in a matrixed organization.
Resourcefulness and ownership, including staying close to project details through delivery.
Ability to build strong relationships with creatives, partners, and executives, communicate clearly, and influence decisions across teams.

Nice To Haves

Experience evolving an in-house production model, including how work is shared across internal teams, agencies, and production partners.
Experience in enterprise technology or B2B brand marketing.
Experience building repeatable production approaches across global teams and markets.

Responsibilities

Lead production of video, social content, digital assets, event content, animation, and photography.
Partner with creative, strategy, product, and marketing leaders early to shape production approaches, expand possibilities, and address challenges.
Source and lead production partners, editors, animators, photographers, and other specialists, matching talent and resources to each project.
Develop flexible production approaches combining live action, post-production, animation, VFX, and generative AI.
Evaluate emerging tools, pilot new approaches, and turn effective methods into repeatable practices.
Manage budgets, bids, negotiations, scopes, schedules, and change orders.
Establish workflows for resourcing, reviews, approvals, asset management, and delivery across projects and markets.
Advise creative and business leaders on production strategy, quality, cost, timing, resources, and risk, and help teams make decisions.