BRAND STRATEGY EXECUTIVE

JT International S.A.•Raleigh, NC

11d

About The Position

At JTI, 46,000 people from around the world are building their success stories, and the company emphasizes belonging, collaboration, accountability, ownership, and continuous improvement. The Brand Strategy Executive supports the development and execution of growth plans for assigned brands in JTI LIGGETT’s RMC portfolio. Working closely with Brand Strategy Managers, this role helps coordinate packaging, communications, innovation, activation, and portfolio initiatives. The position connects internal teams and external agencies, provides analytical and project-management support, and helps ensure initiatives are delivered on time, within budget, and in line with brand objectives. The role is based in Raleigh, North Carolina. Eligible employees may receive an annual performance-based bonus and benefits including an employee stock purchase plan, personal development programs, medical, dental, and vision coverage for employees and eligible family members, life insurance, matching 401(k), paid time off, paid family leave, short- and long-term disability, education or tuition assistance, volunteering activities, and an employee assistance program. The recruitment process may include a phone screening, assessment tests, and interviews. JTI states that it is an equal-opportunity employer and welcomes applicants from all backgrounds.

Requirements

Bachelor’s degree.
At least 1 year of experience in brand management.
Fluent English.
Strong project coordination, analytical, and organizational skills, with high attention to detail.
Ability to manage multiple priorities and coordinate effectively with cross-functional stakeholders.
Ability to prepare clear reports and presentations and support delivery of brand initiatives within agreed timelines and budgets.

Responsibilities

Coordinate the development and approval of packaging, creative assets, communication materials, and merchandising requirements, ensuring they meet approved brand guidelines and launch timelines.
Coordinate activities and dependencies with Legal, Regulatory, Finance, Supply Chain, Digital, Trade & Consumer Activation, Merchandising, and external agencies, keeping projects and milestones on track.
Analyze brand performance, market trends, consumer insights, and competitive activity; prepare reports, presentations, and recommendations to support business decisions.
Provide project-management and operational support across brand, innovation, activation, and portfolio initiatives, helping translate plans into timely and effective execution.
Support day-to-day budget management, purchase order processes, vendor coordination, financial tracking, and reporting to help manage brand investments and forecasts accurately.