Brand Strategy Manager

Schwan's Company•St. Louis Park, MN

9h•$93,000 - $154,000

About The Position

At CJ Schwan’s, we don’t just make food — we help create moments that matter. From kids devouring pizza after soccer practice, to students laughing over dumplings in a cafeteria, to families enjoying pie during the holidays, our team members play an important role in bringing those everyday moments to life. Our portfolio includes iconic pizzas, global flavors, and timeless desserts from brands like Red Baron®, bibigo®, Tony’s®, Big Daddy’s®, Freschetta®, Pagoda®, Edwards® and Mrs. Smith’s®. Enjoyed in homes, schools, restaurants and just about everywhere people shop and eat, our products reflect a commitment to quality, innovation, and the power of food to bring people together. We’re looking for a Brand Strategy Manager to help shape the future of our growing Asian Business Unit portfolio. In this highly collaborative role, you’ll help strengthen brand equity, innovation launches, and develop partnerships and experiences that deepen consumer connections and drive business growth. You’ll work closely with global and local Marketing teams, sales, and external partners to turn big ideas into meaningful brand experiences.

Requirements

Bachelor’s Degree (MBA preferred) and 6+ years of experience in brand marketing, strategy, partnerships or business development in CPG
Proven ability to lead cross-functional initiatives from strategy through execution.
Strong strategic thinking, communication, relationship-building, and project management skills.
Experience with brand activations, events, partnerships, sponsorships, or innovation launches.

Responsibilities

Shape portfolio growth by identifying brand roles, whitespace opportunities, and strategic investment priorities across the Asian Business Unit.
Help shape and strengthen brand strategies, positioning, and activation across a growing portfolio of Asian brands.
Partner with cross-functional teams to ensure new products and innovations have the right brand fit, positioning, and go-to-market strategy.
Lead high-impact events, activations, and experiences that increase brand awareness, engagement, and cultural relevance.
Identify and develop partnerships with retailers, organizations, influencers, cultural groups, and other external partners that create meaningful business and brand opportunities.
Contribute to annual and long-range brand planning, using consumer insights, market trends, and competitive intelligence to identify opportunities for growth.
Serve as a brand champion and strategic partner to cross-functional teams and senior leaders.