Brand Strategy Manager

AAA Mid-Atlantic • Cincinnati, OH

1d • $76,195 - $118,921 • Hybrid

About The Position

AAA Club Alliance is seeking a Brand Strategy Manager to define, evolve, and operationalize AAA’s brand strategy to drive clarity, differentiation, and long-term brand health. This upstream strategy role establishes the foundation for campaigns, creative, and content rather than directing execution. It covers AAA’s full business portfolio, including membership, insurance, travel, and automotive services, and may involve strategy across the master brand and multiple product lines and audience segments.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or an equivalent combination of education and experience.
• At least 6 years of experience in brand strategy, with a track record of leading positioning, segmentation, brand architecture, and communication strategy work.
• Demonstrated experience developing brand architecture frameworks that define how brands, sub-brands, and product lines relate and differentiate within a portfolio.
• Strong background developing communication matrices that align messages with audiences, channels, and business contexts.
• Hands-on experience conducting brand audits and translating findings into strategic recommendations.
• Ability to develop research- and data-grounded audience segmentation models and target audience frameworks.
• Fluency in primary and secondary market research, consumer insights analysis, and competitive assessment.
• Expertise in brand architecture, segmentation, positioning, and communication strategy, including building strategic frameworks.
• Ability to synthesize consumer data, brand health metrics, and market trends into clear recommendations.
• Knowledge of brand trends, cultural shifts, and evolving consumer behavior.
• Excellent communication and facilitation skills, including the ability to influence senior stakeholders and cross-functional peers without direct authority.
• Ability to work in ambiguous and evolving environments and adapt frameworks to shifting priorities.
• Customer-first mindset and a long-term orientation toward brand health, relevance, and differentiation.
• Comfort working in a matrixed organization with agency partners and cross-functional marketing leadership.

Nice To Haves

• Agency-side or brand consultancy experience is strongly preferred; candidates with in-house brand strategy experience in organizations with rigorous strategic practices will also be considered.

Responsibilities

• Lead brand architecture development, defining how AAA products, services, and sub-brands relate to the master brand.
• Develop audience segmentation and target audience frameworks based on demographic, psychographic, behavioral, and attitudinal data.
• Develop and maintain brand positioning, value propositions, and differentiation strategies.
• Build and manage communication matrices that align messages with audiences, channels, and campaign contexts.
• Design and conduct brand audits, assessing consistency, effectiveness, and market perception and making actionable recommendations.
• Conduct and synthesize primary and secondary research, consumer insights, brand health tracking, and competitive analysis.
• Monitor brand trends, cultural shifts, and consumer preferences and bring forward relevant strategic insights.
• Translate brand strategy into strategic briefs, messaging territories, and narrative frameworks for creative, content, and social teams.
• Establish and evolve brand identity and voice frameworks to support consistency across campaigns, channels, and customer experiences.
• Partner with Marketing Strategy, Creative, and Content leadership to embed brand strategy in integrated campaign development.
• Partner with external agencies by providing strategic direction, positioning guardrails, and feedback.
• Identify cross-business brand storytelling opportunities that strengthen the master brand while supporting business-line goals.
• Contribute research and insights to brand performance discussions and marketing planning, prioritization, and investment decisions.
• Apply AI-assisted tools where appropriate to support research synthesis, persona development, and messaging exploration.
• Perform other duties as assigned.

Benefits

• Competitive annual salary with a starting base compensation range of $76,195–$118,921
• Annual bonus eligibility
• Hybrid schedule with three days on-site weekly
• Comprehensive health benefits
• Medical, dental, and vision plan options
• Accrued paid time off, including 2+ weeks within the first year
• Eight paid holidays and paid company holidays
• 401(k) plan with company match up to 7%
• Professional development opportunities
• Continual learning reimbursement up to $5,250 per year
• Paid parental leave of up to two weeks
• Paid time to volunteer, company-sponsored volunteer events, and one volunteer day per year
• Complimentary AAA Membership
• Health and Wellness Program
• Health Concierge Service
• Life insurance
• Short-term and long-term disability

What This Job Offers

• Job Type: Full-time
• Career Level: Senior