Manager, Brand Strategy
About The Position
The Manager, Brand Strategy is part of WD’s Corporate Marketing organization and Brand Strategy & Experience team. The role defines WD’s brand strategy and narrative across enterprise and consumer portfolios, ensuring clarity, consistency, and scalability throughout a decentralized global organization. The successful candidate develops and operationalizes brand positioning, messaging architecture, and narrative frameworks, connecting business priorities to compelling brand platforms and scalable execution systems. Working with Product Marketing, Customer Marketing, Creative, Communications, Channel, Regional Marketing, executive leadership, and agency partners, the role unifies storytelling, strengthens category leadership, and promotes consistent brand execution across regions, products, and channels. It combines strategic leadership with hands-on work in brand positioning, messaging, scalable systems, agency integration, governance, and campaign platform development.
Requirements
- 8–12+ years of experience in brand strategy, brand management, or strategic marketing.
- Proven experience developing brand positioning and messaging frameworks at scale.
- Strong background managing creative agencies and integrated marketing programs.
- Experience operating within decentralized or global marketing organizations.
- Demonstrated ability to translate complex technology into compelling messaging.
- Experience building scalable brand systems, playbooks, or governance frameworks.
- Strong cross-functional collaboration skills across marketing, communications, and product teams.
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
Nice To Haves
- Experience in enterprise technology, infrastructure, storage, or AI-related industries.
- Experience supporting both B2B and consumer portfolios.
- Familiarity with brand architecture development and messaging systems.
- Experience managing integrated internal and external creative teams.
- Experience leading brand transformation or repositioning initiatives.
- Experience working across both enterprise technology and consumer-facing brands.
- MBA preferred.
Responsibilities
- Lead development of WD’s global brand positioning across enterprise and consumer portfolios.
- Translate business strategy into clear brand platforms that guide campaigns, launches, and storytelling.
- Define category positioning that strengthens WD’s leadership across AI infrastructure, data innovation, and consumer technology.
- Partner with executive leadership to align brand strategy with business priorities.
- Drive quarterly brand platform development cycles aligned to key market moments.
- Define enterprise and consumer brand narratives and develop messaging architectures connecting corporate positioning to product storytelling.
- Translate complex technical capabilities into clear, compelling messaging; support executive communications and thought leadership; and ensure consistent language across product, campaign, and corporate messaging.
- Build scalable brand playbooks, templates, messaging frameworks, and standardized tools for decentralized teams.
- Identify inconsistencies and outliers in brand expression and provide solutions; develop governance systems that balance usability and consistency across global teams.
- Establish repeatable processes that improve the speed and consistency of brand execution.
- Brief and manage brand and creative agencies supporting strategic initiatives.
- Partner with internal design teams and connect internal and external creative workflows into a unified operating model.
- Guide development of brand-level creative programs and storytelling assets, aligning agency and in-house teams to shared strategy and standards.
- Provide brand guidance through partnership and enable product, regional, and channel marketing teams with clarity and tools.
- Support co-branding, partner branding, and MDF-driven initiatives; establish scalable governance models and drive adoption of brand tools and frameworks.
- Develop strategic brand platforms for recurring campaign cycles and guide top-line brand storytelling for enterprise and consumer audiences.
- Support launch readiness for key product and corporate initiatives, align messaging across campaign, product, and corporate channels, and keep brand platforms adaptable to evolving market needs.
Benefits
- Paid vacation time
- Paid sick leave
- Medical insurance
- Dental insurance
- Vision insurance
- Life insurance
- Accident insurance
- Disability insurance
- Tax-advantaged flexible spending and health savings accounts
- Employee assistance program
- Supplemental life and AD&D
- Legal plan
- Pet insurance
- Critical illness, accident, and hospital indemnity programs
- Tuition reimbursement
- Transit benefits
- Applause Program
- Employee stock purchase plan
- WD Savings 401(k) Plan
- Eligibility to be considered for bonuses under the Short Term Incentive Plan or Sales Incentive Plan, depending on role and performance
- Potential eligibility for annual Long-Term Incentive program awards, such as restricted stock units or cash equivalents
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What This Job Offers
Job Type
Full-time
Career Level
Manager
