Manager, Brand Strategy

Western Digital • San Jose, CA

2d

About The Position

As part of WD’s Corporate Marketing organization, the Manager, Brand Strategy is a strategic and hands-on leader on the Brand Strategy & Experience team. The role defines WD’s global brand strategy and narrative across enterprise and consumer portfolios, translating business priorities into clear positioning, messaging architecture, narrative frameworks, and scalable execution systems. It supports consistent, credible brand expression across a decentralized global organization and helps strengthen WD’s leadership in AI infrastructure, data innovation, and consumer technology.

The Manager works closely with Product Marketing, Customer Marketing, Creative, Communications, Channel, Regional Marketing, executive leadership, and agency partners. The position develops brand platforms and messaging, builds practical tools and governance models for global teams, integrates internal and external creative workflows, and guides campaign and launch storytelling. The role is intended to increase brand clarity and differentiation while enabling consistent execution across regions, products, channels, partners, and customer-facing initiatives.

Requirements

• 8–12+ years of experience in brand strategy, brand management, or strategic marketing.
• Proven experience developing brand positioning and messaging frameworks at scale.
• Strong background managing creative agencies and integrated marketing programs.
• Experience operating within decentralized or global marketing organizations.
• Demonstrated ability to translate complex technology into compelling messaging.
• Experience building scalable brand systems, playbooks, or governance frameworks.
• Strong cross-functional collaboration skills across marketing, communications, and product teams.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.

Nice To Haves

• Experience in enterprise technology, infrastructure, storage, or AI-related industries.
• Experience supporting both B2B and consumer portfolios.
• Familiarity with brand architecture development and messaging systems.
• Experience managing integrated internal and external creative teams.
• Experience leading brand transformation or repositioning initiatives.
• Experience working across both enterprise technology and consumer-facing brands.
• MBA.

Responsibilities

• Lead development of WD’s global brand positioning across enterprise and consumer portfolios.
• Translate business strategy into brand platforms that guide campaigns, launches, and storytelling.
• Define category positioning that strengthens WD’s leadership across AI infrastructure, data innovation, and consumer technology.
• Partner with executive leadership to align brand strategy with business priorities.
• Drive quarterly brand platform development cycles aligned to key market moments.
• Define enterprise and consumer brand narratives and develop messaging architectures connecting corporate positioning to product storytelling.
• Translate complex technical capabilities into clear, compelling messaging.
• Support executive communications and thought leadership narratives, and ensure consistent language across product, campaign, and corporate messaging.
• Build scalable brand playbooks, templates, and messaging frameworks for decentralized teams.
• Identify inconsistencies and outliers in brand expression and develop solutions.
• Develop governance and usability systems and repeatable processes that improve the speed and consistency of brand execution.
• Brief and manage brand and creative agencies supporting strategic initiatives.
• Partner with internal design teams to ensure consistency across deliverables and connect internal and external creative workflows.
• Guide development of brand-level creative programs and storytelling assets and align agency and in-house teams to shared standards.
• Provide collaborative brand guidance to product, regional, and channel marketing teams.
• Support co-branding, partner branding, and MDF-driven initiatives; establish flexible, scalable governance models and drive adoption of brand tools and frameworks.
• Develop strategic brand platforms for recurring campaign cycles and guide top-line storytelling for enterprise and consumer audiences.
• Support launch readiness across product and corporate initiatives and align messaging across campaign, product, and corporate channels.
• Ensure brand platforms remain adaptable to evolving market needs.

Benefits

• Paid vacation time
• Paid sick leave
• Medical insurance
• Dental insurance
• Vision insurance
• Life, accident, and disability insurance
• Tax-advantaged flexible spending and health savings accounts
• Employee assistance program
• Voluntary supplemental life and AD&D coverage
• Legal plan
• Pet insurance
• Critical illness, accident, and hospital indemnity coverage
• Tuition reimbursement
• Transit benefits
• Applause Program
• Employee stock purchase plan
• WD Savings 401(k) Plan
• Potential eligibility for short-term incentive or sales incentive awards
• Potential eligibility for annual long-term incentive awards, including restricted stock units or cash equivalents
• Potential eligibility for restricted stock unit awards for eligible new hires

What This Job Offers

• Job Type: Full-time
• Career Level: Manager