Director, Brand Strategy

Hims & Hers • ,

21h • $200,000 - $230,000

About The Position

Hims & Hers is seeking a Director of Brand Strategy to support its Brand Team and drive creative strategy for integrated campaigns across the Hims & Hers brands. The role works with cross-functional partners, agencies, and vendors to develop strategy that inspires standout creative, resonates with consumers, connects with culture, and delivers intended brand and business results.

The Director will shape brand personality, positioning, and messaging, and develop channel strategies and briefs for integrated campaigns. The role also identifies opportunities to improve the consumer journey and value proposition, and provides actionable feedback to guide creative development and ensure executions meet brand objectives. The ideal candidate is a seasoned creative strategist who understands the intersection of culture, consumers, and business and how brand equity can affect business results.

Requirements

• 10–15 years of experience in creative and brand strategy.
• Proven track record of building and scaling brands through creative storytelling.
• Strong understanding of channel best practices across online and offline consumer touchpoints.
• Deep expertise partnering with market research teams to glean powerful insights.
• Comfort navigating fast-paced, high-growth environments with shifting priorities.
• Exceptional storytelling, communication, and stakeholder management skills.

Nice To Haves

• A mix of brand-side and agency or in-house experience.
• Healthcare, wellness, or direct-to-consumer brand experience.

Responsibilities

• Develop and refine brand personality, positioning, and messaging frameworks for the Hims & Hers brands.
• Drive the development of channel strategies and briefs for integrated brand campaigns.
• Review channel briefs from cross-functional partners to support consistency across the creative ecosystem during campaign launches.
• Audit the consumer journey and identify opportunities to improve consumers’ understanding of the value proposition and create delightful, brand-forward experiences.
• Partner with cross-functional teams to provide constructive, actionable feedback that guides creative development and ensures creative execution supports brand objectives.

Benefits

• Competitive salary and equity compensation for full-time roles.
• Unlimited paid time off, company holidays, and quarterly mental health days.
• Comprehensive health benefits, including medical, dental, and vision insurance, and parental leave.
• Employee Stock Purchase Program (ESPP).
• 401(k) benefits with employer matching contribution.
• Offsite team retreats.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed