Director, Brand Strategy

fingerpaint•Cedar Knolls, NJ

11d

About The Position

Fingerpaint is seeking an original-thinking brand strategist to help clients and internal account and creative teams improve strategic outputs, question assumptions, and reshape assignments into category-challenging propositions that create distinctive brand experiences. The role acts as a catalyst for moving brands forward and finding innovative ways to engage customers. The Director, Brand Strategy leads and contributes to new-business and ongoing client engagements. The position develops a deep understanding of clients’ business environments, competitive landscapes, brand goals, vision, and strategy, and identifies customer insights, market needs, and opportunities that can build competitive advantage and support client business growth. The role collaborates across disciplines to develop and present integrated marketing solutions, lead research and strategy work, manage and develop team members, and expand the agency’s strategic contribution to assigned clients.

Requirements

Bachelor’s degree.
At least 7 years of brand strategy experience delivering custom marketing solutions in a digital marketing, consulting, and/or advertising agency environment.
Ability to translate client goals and objectives into actionable, measurable marketing recommendations.
Knowledge of the marketing and advertising mix, including interactive, sales support, traditional, broadcast, experiential, and events.
Ability to travel to clients in New Jersey.

Nice To Haves

Graduate degree in behavioral sciences, business marketing, and/or advertising.
Experience in the pharmaceutical and/or medical/healthcare industry.

Responsibilities

Collaborate on building effective and innovative brand strategies across multiple channels.
Initiate brand strategy discussions and market research to identify market needs and create or exploit brand opportunities.
Uncover customer and market insights that inform strategies and communications intended to change perceptions, influence behavior, and create competitive advantage.
Develop strategic opportunities ranging from launch planning to the evolution of established brand platforms.
Collaborate with multidisciplinary teams to develop and present integrated strategic marketing solutions.
Create compelling presentations that introduce new thinking and engage audiences.
Produce clear, concise written materials, including proposals, strategic rationales, points of view, case studies, and discussion guides.
Follow trends and innovations affecting integrated communications, including media, digital, and research, in relation to category, customer, competitor, and brand health dynamics.
Partner with other strategic disciplines on projects and assignments as appropriate.
Assume increasing responsibility for business development.
Collaborate with clients and teams on research design and stimuli development, participate in research, and provide a strategic point of view through reporting.
Lead or direct secondary research and audits to gather insights and inform strategy.
Manage and develop team members.
Lead annual brand planning for assigned clients and proactively expand the agency’s role, presence, and contribution as a key partner.
Lead the development and presentation of strategy deliverables, including brand platforms, positioning, manifestos, and team briefings.
Identify opportunities to expand the strategic remit and develop and sell additional strategy deliverables and workshops.
Represent the customer’s and brand’s voice as a brand steward in engagements.
Lead team ideation sessions and the development, moderation, and reporting of strategy workshops.
Lead pitch activities, including presentations and team collaboration.