Director, Brand Strategy

fingerpaint•San Francisco, CA

11d

About The Position

Fingerpaint is seeking an original-thinking brand strategist to help clients and internal account and creative teams strengthen strategic work, question assumptions, and reshape assignments into category-challenging propositions and distinctive brand experiences. The Director will lead and contribute to new-business and ongoing client engagements, building a deep understanding of clients’ business environments, competitive landscapes, brand goals, vision, and strategy. The role identifies customer insights, needs, and market opportunities that can create competitive advantage and drive client business. The Director collaborates across disciplines to develop and present integrated marketing solutions, creates persuasive strategy presentations and written materials, and uses research and market intelligence to inform brand and communication strategies. The position leads annual brand planning, strategy deliverables, workshops, ideation sessions, and pitch activities. It also serves as a brand steward and customer advocate, expands strategic engagements and agency contributions, takes on increasing business-development responsibility, and manages and develops team members. Travel to clients in San Diego, California, is required.

Requirements

Bachelor’s degree required.
At least 7 years of brand strategy experience delivering custom marketing solutions in a digital marketing, consulting, and/or advertising agency environment.
Ability to translate client goals and objectives into actionable, measurable marketing recommendations.
Knowledge of the marketing and advertising mix, including interactive, sales support, traditional, broadcast, experiential, and events.
Must be able to travel to clients in San Diego, California.
Entrepreneurial, collaborative, and innovative approach.
Demonstrated expertise in uncovering insights and applying them to marketing objectives.

Nice To Haves

Graduate degree preferred in behavioral sciences, business marketing, and/or advertising.
Experience in the pharmaceutical and/or medical/healthcare industry is a plus.

Responsibilities

Develop effective and innovative brand strategies across multiple channels in collaboration with team members.
Initiate brand strategy discussions and market research to identify market needs and create or exploit brand opportunities.
Uncover customer and market insights and use them to inform strategies and communications that influence behavior and create competitive advantage.
Develop strategic opportunities ranging from launch planning to the evolution of established brand platforms.
Collaborate with multidisciplinary teams to develop and present integrated strategic marketing solutions.
Create compelling presentations that communicate new thinking and engage audiences.
Prepare clear, concise written materials, including proposals, strategic rationales, points of view, case studies, and discussion guides.
Monitor trends and innovations affecting integrated communications, including media, digital, and research, in relation to category, customer, competitor, and brand-health dynamics.
Partner with other strategic disciplines on projects and assignments as appropriate.
Take on increasing responsibility for business development.
Collaborate with clients and teams on research design and stimuli development, participate in research, and provide strategic perspectives through reporting.
Lead or direct secondary research and audits to inform strategy about category, customer, competitor, and brand-health dynamics.
Manage and develop team members.
Lead annual brand planning for assigned clients and proactively expand the agency’s role, presence, and contribution as a key partner.
Lead the development and presentation of strategy deliverables, including brand platforms, positioning, manifestos, and team briefings.
Identify opportunities to expand the strategic remit and develop and sell additional strategy deliverables and workshops.
Act as brand steward, representing the customer’s and brand’s voice in engagements.
Lead team ideation sessions and the development, moderation, and reporting of strategy workshops.
Lead pitch activities, including presentations and team collaboration.