Brand Strategy, Managing Director

RSM US LLP•New York, NY

6d•$223,200 - $422,400

About The Position

RSM is seeking a visionary Managing Director of Brand Strategy to define, evolve, and steward the firm’s global enterprise brand strategy and platform in support of its business and growth ambitions. Reporting to the Chief Marketing Officer and serving on the Marketing and Communications Leadership Team, this leader will translate RSM’s objectives, markets, clients, and offerings into a distinctive brand point of view, shaping how the firm is understood and experienced across audiences, channels, business units, and regions. The role operates at both enterprise and regional levels, partnering with global executive offices and regional counterparts to align enterprise brand direction with local market and business needs. The leader will establish consistent enterprise-wide standards while enabling regions to adapt and execute in market-relevant ways. The position leads enterprise brand positioning and narrative, talent brand, partnerships and activations, advertising and media strategy, and brand-side agency relationships. It collaborates with Marketing, Communications, Content, Growth, Analytics, HR, Sales, and business leaders to bring the brand to life globally in relevant, compelling, and measurable ways. RSM offers a competitive benefits and compensation package, flexibility in scheduling, and a discretionary bonus based on firm and individual performance. The compensation range is $223,200–$422,400.

Requirements

Bachelor’s degree with relevant professional experience.
At least 15 years of experience in brand strategy, integrated marketing, brand leadership, or a related field, including significant leadership responsibility in a complex, matrixed, federated, or multinational organization.
Demonstrated success creating or materially evolving an enterprise brand platform and applying it across multiple audiences, channels, business units, markets, or regions.
Experience working with enterprise-wide standards and shared strategic direction while allowing regional or local flexibility in activation and execution.
Ability to align enterprise brand strategy with regional business priorities, market dynamics, and audience needs while maintaining a cohesive global brand.
Strong marketing and commercial fluency, including understanding an organization’s offerings, growth objectives, customers, and how brand supports those objectives.
Experience leading or significantly influencing brand activation, partnerships and sponsorships, advertising, media, and agency relationships.
Experience with talent brand or recruitment marketing strategy, or close partnership with HR and Talent Acquisition.
Ability to influence and collaborate across functions, business units, regions, and geographies without relying on direct authority.
Ability to balance global consistency with regional relevance, exercise strategic judgment in ambiguous environments, and communicate complex ideas clearly.
Ability to build productive relationships, respectfully challenge established points of view, lead crucial conversations, and influence strategies and decisions without direct authority.
Ability to empower and motivate team members, develop talent, collaborate across functions and markets, and adapt with organizational agility and a bias toward action.

Nice To Haves

Master’s degree.
A combination of in-house and agency or consultancy experience; significant experience managing senior agency and creative partners may also qualify.
Global or multinational experience partnering with executive leadership, global executive offices, and regional counterparts.
Experience in complex B2B, technology, consulting, professional services, or another matrixed enterprise environment.

Responsibilities

Create, evolve, and steward RSM’s global enterprise brand strategy and platform, including positioning, value proposition, brand promise, narrative architecture, messaging principles, audience considerations, and strategic expression.
Align enterprise brand direction with regional needs by partnering with global executive offices and regional counterparts, enabling regional relevance and flexibility while maintaining cohesion.
Ensure the brand platform guides campaigns, demand generation, events, experiences, communications, and other priority initiatives across markets.
Lead the brand perspective on partnerships, sponsorships, and activation opportunities to build awareness, relevance, and preference with priority audiences.
Oversee talent brand strategy in partnership with HR and Talent Acquisition to support a consistent employer brand across regions.
Lead brand-side agency relationships and provide direction on advertising, media, and brand activation; partner with creative leaders to translate strategy into creative expression.
Partner with Analytics, Growth, and Marketing leaders to define brand measures and use research, market response, campaign performance, and qualitative insights to improve activations and investment recommendations.
Build brand capabilities, establish standards, develop talent, manage agency partners, and influence senior stakeholders across RSM’s federated model.
Collaborate across functions, business units, regions, and geographies; communicate complex ideas through executive storytelling and influence decisions without relying on direct authority.
Empower and motivate team members, develop talent, navigate matrixed and federated operating environments, and build relationships that support growth.