Senior Director, Brand Strategy

CG Life

2d • $150,000 - $175,000

About The Position

The Senior Director of Brand Strategy serves as the strategic architect for pharma and life sciences client work, translating research, audience insights, data, and complex scientific information into positioning, messaging, strategic narratives, and campaigns for healthcare professionals and patients. The role owns strategic direction for assigned brands, advises clients, facilitates strategic sessions, and connects brand strategy to creative development, content planning, and tactical activation. It also contributes to pitches and new business opportunities, monitors market and industry developments, and serves as an expert on client brands, therapeutic areas, markets, and competitive landscapes.

The Senior Director collaborates across account, creative, digital strategy, medical, and other teams; guides internal colleagues; champions strategy and high-quality integrated communications; and mentors and develops other strategists. The position reports to the VP of Brand Strategy. The role is intended to help healthcare clients communicate about therapies and support patients and healthcare professionals through work grounded in strong marketing strategy and human behavior.

Requirements

• 7–10 years of strategic planning or brand strategy experience in pharma, life sciences, or healthcare; agency experience is strongly preferred.
• Proven experience developing positioning platforms, messaging architectures, and communication strategies that elevate brand visibility and differentiation.
• Deep expertise in life sciences or biopharma.
• Demonstrated success leading client relationships and presenting complex strategic recommendations to senior stakeholders.
• Experience contributing to new business development, including crafting strategic approaches and presenting in pitch environments.
• Ability to translate scientific, technical, or medical information into strategic frameworks.
• Excellent communication and interpersonal skills, including the ability to clearly articulate ideas and bring others along.
• Bachelor's degree required.

Nice To Haves

• Experience in rare disease or precision medicine.
• Advanced degree in marketing, business, communications, or life sciences.

Responsibilities

• Lead development of brand positioning platforms, messaging architectures, and strategic narratives based on discovery, research, and audience insights.
• Own strategic direction for assigned brands and ensure recommendations align with client objectives.
• Develop insight-driven creative briefs that provide creative teams with clarity, direction, and inspiration.
• Serve as the day-to-day strategic lead for clients, providing counsel and developing actionable communication roadmaps.
• Lead client workshops, stakeholder interviews, and strategic sessions to advance positioning and brand planning.
• Partner with account teams and cross-functional leads to connect strategy to creative development, content planning, and tactical activation.
• Contribute to pitches and new business by crafting strategic approaches, shaping pitch narratives, and presenting.
• Monitor market trends, industry shifts, and emerging opportunities, incorporating relevant insights into client recommendations.
• Serve as a subject matter authority on client brands, therapeutic areas, markets, competitive landscapes, customer needs, and relevant scientific and clinical context.
• Translate complex medical, technical, and scientific information into strategic frameworks for creative teams and communication planning.
• Apply life sciences and biopharma market knowledge, especially in rare and hard-to-treat diseases, to brand positioning and messaging.
• Collaborate with account, creative, digital strategy, medical, and other teams to ensure strategic alignment from kickoff through delivery.
• Provide strategic guidance to internal teams on client goals, brand landscapes, and audience needs.
• Foster productive relationships and collaboration across the agency.
• Develop clear, insight-driven recommendations to help clients navigate complex communication challenges.
• Advocate for strategy's role in improving creative work and integrated communication planning.
• Model proactive problem-solving and elevate strategic thinking across the organization.
• Mentor peer and early-career strategists through coaching, feedback, and skill development.
• Identify stretch assignments and growth opportunities that strengthen team capabilities and support career development.

Benefits

• Medical, dental, and vision insurance, with the company covering a generous portion of employee contributions.
• 401(k) plan with a generous company match and immediate vesting.
• Generous paid parental leave.
• Annual professional development budget.
• Flexible time off.
• Life insurance.
• Long-term disability coverage.
• Employee assistance program.
• Eligibility to participate in a discretionary bonus program, subject to plan rules.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior