Director, Brand Strategy

BritBox International•New York, NY

7d•$160,000

About The Position

The Director, Brand Strategy is the senior advocate for the BritBox brand, responsible for its definition, stewardship, positioning, voice, and consistency across the business and customer ecosystem. The role leads the annual brand strategy narrative, develops always-on campaign briefs, guides multititle creative, and leads work on brand-extension partners and opportunities. It balances strategic frameworks and commercial realities to determine when decisions should be brand-led and when brand is one of several considerations. The Director partners with Insights, Copy, Creative, Production, and other cross-functional teams to apply consumer, brand, and competitive insights to briefs and campaigns. The role also supports research into new lines of business and territories, provides strategic leadership for brand extensions, and contributes to BritBox Premier brand stewardship and member-value workstreams. The position is based in New York and reports to the VP, Brand & Creative. The role requires working in the office three days per week.

Requirements

Extensive experience as a strategist, including at least two years in entertainment.
Expertise in drafting comprehensive briefs incorporating KPIs, previous campaign learnings, and inspiration from within and beyond the category.
Ability to interpret data, identify insights, and apply them to a specific challenge.
Confidence and fluency in developing rationales, strategies, and briefing decks.
Excellent verbal and written presentation skills, with the ability to tailor content to the audience and available time.
Adaptability across creative ideation, realistic project planning, and data analysis.
Excellent collaboration skills and the ability to work across functions while respecting ownership and established ways of working.
Ability to build processes and roles that fit existing workflows, recognize when to defer, and navigate challenging business conversations constructively.
An egoless, resourceful player-coach approach, able to lead or support projects as needed.
Understanding of the briefer’s role in relation to cross-functional partners and ability to secure appropriate input proactively.
Proactive and intuitive stakeholder and priority management, with effective use of time and sufficient allowance for review and revision.
Comfort with ambiguity and ability to establish a clear direction independently and with conviction.
Professional maturity when presenting ideas, receiving feedback, seeking help, and identifying barriers or inconsistencies.
Excellent organizational and time-management skills, proactive planning, and ability to manage a substantial workload reliably.
Confidence using AI tools to improve efficiency and develop synthesized strategies.
Willingness to work in the office three days per week.
Strong experience guiding creative campaigns and working with creative personalities, alongside appreciation for the creative process.
Passion for television.

Nice To Haves

Agency experience is desirable but not essential.
Interest in British television or culture is a plus.

Responsibilities

Own the definition and overall stewardship of the BritBox brand, ensuring its positioning remains relevant, substantiated, and understood.
Maintain foundational brand documents and templates, including briefs, decks, and boilerplates; run briefings, onboarding sessions, and Brand 101s for new joiners.
Partner with the copy team on key brand lines and expressions, including BritBox Premier proposition, copy, and tagline.
Lead strategic development and maintenance of the visual identity, maintaining brand consistency across user journeys and internal touchpoints.
Maintain an understanding of commercial context and marketing performance to inform brand decisions.
Partner with Insights on brand tracking; serve as the go-to person for brand KPIs and metrics, provide regular updates, and incorporate insights into briefs.
Own and refine the consumer profile and target prospect audience definition, maintaining a current understanding of the Well-Watched.
Build and share knowledge of the entertainment category and competing brands, providing competitive updates and inspiration to Creative and MARCOMMS teams.
Develop and oversee campaign briefs and decks that set out objectives, KPIs, previous learnings, and inspiration; schedule and run pre-briefs and briefings.
Own brand stunts and partner on title and collection stunt campaigns.
Guide initial concept development for key briefs and own the distilled strategy for creative development.
Own high-level campaign plans covering pre-, during-, and post-campaign goals and key channels, and partner with Production on campaign recaps and learnings.
Support research into new lines of business and brand expansion by drafting stimulus materials, including concepts, positioning, and copy lines, and distilling learnings into core messaging.
Provide strategic leadership for brand extensions, including partnerships, stunt activations, and events.
Draft RFPs where appropriate; lead reviews of potential brand partners, conduct initial briefings, consolidate feedback, and manage ongoing partner relationships.
Onboard and train a Brand Marketing Associate Manager to support campaign coordination and partner management.
Provide brand stewardship and leadership across new brand territories and brand-value workstreams, including BritBox Premier.
Partner on the BritBox Premier workstream by recommending strategies and copy in response to business pivots.
Partner on the surprise-and-delight strategy to reward existing members and help them recognize the value of the tier.