Director of Brand Strategy

We Are Rosie • Palmetto, GA

18h • Remote

About The Position

We are seeking an experienced brand strategist to partner closely with the VP of Brand and Creative on long-term brand strategy, positioning, and messaging for a leading shopping rewards platform. The role will shape brand strategy to drive growth, awareness, and loyalty; distinguish the company’s products and services in a competitive landscape; inform brand direction for partnerships and new platforms; and keep positioning cohesive across initiatives, partnerships, and teams. Consumer research will ground strategy in an understanding of members and their needs.

The position also translates consumer research into insights for positioning and messaging, identifies high-value audience segments and helps size opportunities, and monitors consumer, marketplace, and competitive trends. The Director collaborates with marketing, business, and product stakeholders to identify strategic questions and supports campaign measurement through brand studies with agency partners, sharing learnings across the organization.

This is a fully remote, 3-month W-2 contract at $90 per hour, with a 40-hour workweek. The contract starts ASAP and has potential to convert to a full-time employee role.

Requirements

• 12+ years of experience driving strategic brand work in a management consultancy, agency, or the brand organization of a well-loved consumer brand.
• A strong point of view on what makes a brand distinctive and salient.
• Ability to quickly grasp complex business models, product roadmaps, and shifting market dynamics.
• Experience using qualitative and quantitative research to inform strategic recommendations.
• Strong critical thinking and analytical skills, particularly in customer segmentation.
• Excellent communication skills, including the ability to make complex concepts clear for different audiences.
• Proven ability to build cross-functional relationships and thrive in a fast-paced environment with multiple priorities.

Responsibilities

• Partner with the VP of Brand and Creative to develop long-term brand strategy focused on growth, awareness, and loyalty.
• Craft brand strategy that differentiates products and services and tells a compelling story in a competitive landscape.
• Inform brand direction for partnerships and new platforms.
• Drive cohesion of brand positioning across initiatives, partnerships, and cross-functional teams.
• Translate consumer research into insights that support positioning and messaging.
• Identify high-value audience segments and help size the opportunity.
• Monitor consumer, marketplace, and competitive trends and share relevant findings with the team.
• Collaborate with marketing, business, and product stakeholders to identify key strategic questions.
• Support brand campaign measurement through brand studies and agency partners, and share learnings across the organization.

What This Job Offers

• Career Level: Director
• Education Level: No Education Listed