Associate Director of Brand & Digital Strategy

Western Resource Advocates • Reno, NV

1d

About The Position

The Associate Director of Brand & Digital Strategy executes integrated marketing communications strategies to engage and cultivate supporters, strengthen Western Resource Advocates’ thought leadership and reputation, and grow its online presence in support of organizational goals. The role collaborates with Development, Government Affairs, program staff, senior leadership, and the Marketing & Communications team to align messaging and branding, lead content marketing and digital campaigns, grow the email list, support fundraising, and ensure the website effectively supports donor engagement and advocacy.

The position oversees brand strategy and storytelling, including brand standards, organizational messaging, campaign narratives, and opportunities for sponsorships, paid media, and partnerships. It leads the development and implementation of digital, online, and social media campaigns; manages website content and engagement; develops SEO, AEO, and GEO practices; and uses analytics and dashboards to assess performance and refine marketing strategies. The role also monitors changes in technology, search, audience behavior, and digital trends, translating opportunities into strategies that strengthen visibility and engagement.

The Associate Director leads cross-team planning and collaboration, including quarterly messaging frameworks and integrated donor and advocacy campaigns. The position manages and supports a team of four staff, providing coaching and professional development, and recruiting, interviewing, hiring, and training new staff.

WRA is a regional nonprofit working to address climate change and its impacts and to advance policies for a healthier, more equitable future in the Western United States. This position may be remote within WRA’s seven-state region, based in one of its six offices, or hybrid. Access to a major airport is required. Work includes travel to meetings, conferences, donor events, retreats, and other organizational events, typically about 10% of the time. The role is full-time and exempt.

Requirements

• At least 10 years of relevant experience in marketing and communications, or an equivalent combination of education, training, and experience.
• Ability to use marketing and communications strategies to achieve specific outcomes and support organizational goals, including advocacy and fundraising.
• Experience establishing brand strategy and integrating strong branding into daily operations.
• Extensive web and email management experience and a strong understanding of effective digital engagement strategies across email and web.
• Proficiency with SEO, PPC, Google Analytics (GA4), and Google AdWords.
• Proven experience with EveryAction or a similar CRM, WordPress, and website creation, plus extensive knowledge of HTML and CSS.
• Experience with LinkedIn, Instagram, TikTok, and Facebook, including paid and organic campaigns and their integration with web and email for multichannel campaigns.
• Proficiency in Adobe Creative Suite applications and proven ability to manage graphic designers and content creators.
• Experience creating an encouraging environment, providing critiques, and offering constructive feedback.
• Team-oriented approach and ability to understand needs and objectives and manage expectations and turnaround times.
• Strong copywriting and communication skills, including the ability to produce copy with varying tones and messages for different audiences and media.
• Self-motivation, project and time management, organizational, and multitasking skills to deliver results on deadline and within budget.
• Genuine passion for WRA’s mission and work.
• Ability to work effectively with people of different backgrounds, lived experiences, and communication styles.
• Access to a major airport and ability to travel for work-related events.

Nice To Haves

• Experience working with project management tools such as Asana.

Responsibilities

• Serve as an internal and external brand ambassador, educating staff and building support for WRA’s brand and marketing and communications efforts.
• Manage brand standards and tone to ensure consistency throughout the organization.
• Translate WRA’s work into relatable stories about issues and impact for print and digital content.
• Develop long-term brand vision, positioning, and core messaging, aligning narratives across campaigns, policy priorities, and fundraising activities.
• Work with the Marketing & Communications team and senior leadership to shape and maintain WRA’s identity and perception among target audiences.
• Identify and execute sponsorship, paid media, and partnership opportunities that enhance WRA’s reputation and thought leadership.
• Oversee and execute the development and implementation of multi-channel digital, online, and social media campaigns and content.
• Manage the WRA website, including creating, auditing, and maintaining content and tracking visitor engagement.
• Establish and evolve SEO, AEO, and GEO strategies and best practices across web content and digital channels.
• Use data and analytics to evaluate marketing and communications assets, improve inbound marketing strategies, and refine the marketing journey and personas.
• Provide strategic leadership for WRA’s digital presence and discoverability across search engines, AI-powered platforms, and emerging digital ecosystems.
• Monitor changes in search, technology, audience behavior, and digital trends; develop actionable strategies and guide responsible and effective use of tools.
• Use dashboards to evaluate program success and key metrics across marketing channels.
• Lead collaboration with Development and Marketing & Communications on digital and brand content to maintain consistency in themes, brand, design, and content.
• Develop quarterly messaging frameworks with Directors and Associate Directors of Development and Marketing & Communications.
• Collaborate with senior leadership, associate directors, and staff to develop and execute integrated marketing communications plans for donor and advocacy campaigns.
• Advise on and evaluate donor engagement strategies and tactics with the Associate Director of Annual Giving and Associate Director of Donor Communications.
• Manage and support a team of four staff, setting goals, coaching and mentoring employees, and developing their professional skills.
• Recruit, interview, hire, and train new staff.

Benefits

• 401(k) retirement plan with up to 4% matching.
• Health, dental, vision, life, and disability insurance, with 100% of premiums paid by WRA.
• Seventeen days of paid vacation leave to start.
• Twelve paid sick days annually.
• One paid volunteer day annually.
• Twelve paid holidays annually.
• Additional paid time off during WRA’s Winter Break between Christmas Day and New Year’s Day.
• Eligibility for up to twelve weeks of parental leave.
• Eligibility for up to twelve weeks of paid sabbatical leave after five years.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed