Corporate Director of Digital Strategy

Arlo Hotels•New York, NY

3d•$155,000 - $185,000

About The Position

Arlo Hotels is seeking a Corporate Director of Digital Strategy to manage the brand’s digital footprint, drive direct bookings through the Arlo website, and support overall sales and revenue goals. The role oversees digital and e-commerce operations, business planning, online strategy, campaign execution, third-party vendors, and property-level advertising budgets. It also works with internal teams and external partners to improve customer experience, develop revenue-generating initiatives, and evaluate emerging technologies.

Requirements

5–10 years of proven work experience in digital marketing and e-commerce.
Strong commercial background with a proven track record in online revenue generation.
Demonstrable experience managing metasearch, SEO, PPC, display, and paid social campaigns.
At least 5 years of experience working with CRM platforms and executing email marketing campaigns.
Strong analytical skills and data-driven thinking.
Solid knowledge of Excel and website analytics tools such as Google Analytics.
Strategic planning, goal-setting, and project management skills.
Strong communication and organizational skills.
A bachelor’s or master’s degree is required.

Nice To Haves

HTML coding experience is strongly preferred.
Hotel industry experience is highly preferred.

Responsibilities

Manage digital and e-commerce operations to improve direct-channel market share and drive online bookings.
Develop business plans and online strategies; execute digital campaigns and manage third-party vendor implementation, migration, and operations.
Manage the Arlo Hotels website using WordPress, including creating landing pages, improving user experience, driving demand, and increasing conversions.
Manage CRM and email marketing, including transactional and marketing campaigns and reporting through Cendyn.
Set up and optimize PPC, retargeting, display, and paid social campaigns on Google Ads, Bing, Google Display Network, and Facebook Ads.
Plan and execute SEO campaigns; create, write, and manage monthly blog content to support SEO.
Oversee digital advertising assets and channel-spend strategy for GDS campaigns through Amadeus.
Optimize and manage metasearch campaigns on WIHP.
Measure and report digital and paid social campaign performance against ROI and KPI goals, and optimize spend and performance using insights.
Collaborate with Revenue, Sales, IT, F&B, and property teams to develop existing and identify new traffic- and revenue-generating initiatives.
Manage advertising spend on P&L and e-commerce budgets for each property.
Evaluate the end-to-end customer experience across channels and customer touchpoints using analytics.
Collaborate with and manage agencies and vendor partners.
Evaluate emerging technologies and provide recommendations and perspective on adoption.
Select third-party suppliers; negotiate pricing; and manage budgets and projects.
Lead integrated marketing campaigns from concept through execution.
Build strong partnerships with internal customers and external vendors, and motivate team members to remain engaged in serving others.