Corporate Director of Digital Marketing

TPG Hotels & Resorts•Mckinney, TX

3d•Onsite

About The Position

The Corporate Director of Digital Marketing supports eCommerce and online marketing across the TPG Hotels & Resorts portfolio, maximizing production from online channels to achieve company revenue objectives. The role works closely with property and corporate teams—including Regional Directors of Sales, Revenue Management, and Operations—and interacts with brand personnel, property owners, external web vendors, and other partners. It provides corporate and hotel management with guidance on eCommerce and ensures activities align with company direction, brand requirements, and applicable regulations. Performance is measured by property website activity, website and online marketing revenue performance, and the level of direct service and support provided to properties. The position communicates company goals and represents them through a strong work ethic, integrity, and respect for associates. It also supports corporate functions such as sales, asset management, accounting, and human resources. The director drives revenue initiatives, optimizes paid search campaigns, analyzes campaign performance, and prepares reporting on brand.com contributions, OTA performance, room-night distribution, paid search, SEO, and review-site activity. The role supports budgeting and eCommerce effectiveness tracking, controls expenses, explores opportunities to capture market share, and monitors industry trends. It provides ongoing eCommerce and online marketing guidance to property teams, manages web-vendor relationships and contracts, and leads related work in alignment with company, brand, and regulatory standards. The position also develops brand-management relationships, coaches teams, promotes a positive service culture, communicates professionally and protects privacy, enforces company policies, supports workplace safety and asset protection, oversees accurate and timely reports, and participates in special projects and industry events as needed. Work is performed in an office environment, with periodic travel by automobile, airplane, and train. Duties involve communicating, completing documents and requests, and operating office equipment. Physical requirements include extended standing and/or walking, bending, reaching, pushing, pulling, kneeling, and lifting up to 50 pounds. The work may involve exposure to extreme temperatures, chemicals, dirt, fumes, smoke, unpleasant odors, loud noises, and hazards requiring basic safety precautions and applicable protective equipment. Close vision is required, with or without corrective lenses. The position may require operating a motor vehicle.

Requirements

College degree, preferably in hotel management.
At least eight years of experience directly related to eCommerce in the hospitality or a comparable industry.
Recognized within the field as a person with integrity and ethical grounding.
Substantial and successful track record in the hospitality or a related industry, with integrity and professional bearing.
Expert knowledge of eCommerce principles and practices in the hotel or comparable industry, including search engine marketing, social media, demand-generation channels, online reputation management, and overall online representation.
Advanced knowledge of accounting and budgeting, with the ability to compile and analyze data and reach logical conclusions.
Ability to identify issues, investigate and weigh alternatives, and make sound business decisions.
Professional leadership and ability to handle competing and changing priorities and projects.
Ability to remain positive and resourceful, improvise, and work in a fast-paced environment, sometimes under pressure.
Excellent listening, verbal, and written communication skills, with professionalism, diplomacy, and confidentiality.
Computer proficiency in Microsoft Office and property management systems.
Must satisfy and comply with legal requirements for employment within the jurisdiction.
Ability to perform the stated physical requirements, including lifting up to 50 pounds.
May be required to operate a motor vehicle.

Responsibilities

Drive revenue goals by communicating the company’s vision and strategy, sharing portfolio-wide eCommerce initiatives, and optimizing paid search campaigns.
Analyze and report monthly campaign performance.
Prepare and analyze monthly reports on brand.com contributions, OTA performance, room-night distribution, and paid-search metrics.
Share findings through weekly calls, month-end reports, and review presentations covering SEO, brand.com, OTA, and review-site activity.
Collaborate with the VP of Business Development to track eCommerce effectiveness and support the annual budget process.
Keep expenses within budget and comply with accounting policies; explore new service opportunities to capture market share and recommend improvements based on industry trends.
Provide ongoing eCommerce and online marketing support and guidance to properties.
Advise Sales Directors, Regional Sales, and Revenue Management teams on eCommerce and online marketing practices, including search engine marketing, social media, and reputation management.
Conduct weekly calls to review property website performance, SEO, and PPC, and support corporate eCommerce initiatives and brand programs.
Maintain web-vendor relationships, negotiate contracts, and guide SEO and website optimization efforts.
Lead related areas in alignment with company, brand, and regulatory standards; build relationships with brand management and use competitive insights to improve revenue and quality.
Coach and foster a positive, high-quality service culture.
Uphold privacy policies and communicate professionally with executives, clients, and associates.
Host regular meetings with hotel teams to share updates and ensure consistent brand messaging.
Enforce company standards and policies and a harassment-free environment; provide fair coaching, resolve conflicts, and administer discipline as needed.
Promote workplace safety and collaborate with the Corporate Office to track and protect assets.
Oversee reports and ensure timely, accurate submissions.
Participate in special projects, task forces, and industry events as needed.
Interview, hire, motivate, develop, monitor, and address staff performance matters as appropriate.
Schedule, manage, and delegate work effectively.