Director of Digital Marketing

Central Garden & Pet • Neptune City, NJ

20h • Onsite

About The Position

The Director of Digital Marketing leads strategy, execution, and optimization of integrated digital marketing initiatives across Central Garden & Pet’s Dog & Cat portfolio of brands. The role drives consumer awareness, engagement, acquisition, and conversion through paid and owned media, influencer and creator marketing, affiliate programs, and digital content. It oversees media investments, campaign performance, and a team of digital marketing professionals, using data-driven insights to improve marketing effectiveness and business growth. The position is onsite at the company’s Neptune, New Jersey facility five days a week.

The Director develops full-funnel strategies aligned with brand and commercial objectives; leads integrated campaign planning and paid media investment; and oversees organic social, influencer, creator, affiliate, email, and digital content strategies. The role partners with Brand Marketing, Creative, E-Commerce, DTC, Retail Media, Web Development, agencies, and technology partners. It leads marketing technology capabilities, measurement, analytics, attribution, technical SEO, and conversion measurement; evaluates emerging channels and technologies; and reports campaign performance and strategic recommendations to senior leadership.

Central Garden & Pet describes its purpose as nurturing happy and healthy homes and its mission as leading the future of the garden and pet industries. The company is an equal opportunity employer.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 8–10 years of progressive digital experience, including leadership of integrated paid and owned media strategies.
• At least 5 years of experience managing teams, agencies, and cross-functional initiatives.
• Advanced expertise in paid search, paid social, performance marketing, and budget management.
• Strong working knowledge of Google Ads, Meta Ads Manager, TikTok Ads, and YouTube.
• Demonstrated experience managing teams responsible for organic social, influencer and creator marketing, affiliate programs, and digital content strategy across multiple brands simultaneously.
• Strong analytical capabilities, including GA4, attribution, campaign measurement, and marketing ROI.
• Ability to translate consumer insights and marketing performance into actionable growth strategies.
• Strong leadership, communication, and strategic problem-solving skills.
• Experience owning campaign analysis and reporting.
• Ability to adapt and respond to multiple requests and shifting priorities.
• Willingness to test and learn, including accepting failures while working toward success.

Nice To Haves

• Experience in e-commerce, consumer brands, or omnichannel retail environments.
• Knowledge of emerging platforms such as Reddit and LLMs.

Responsibilities

• Develop and execute comprehensive, full-funnel digital marketing strategies across multiple brands, aligning investment with brand and commercial objectives.
• Lead and develop a team of digital marketing professionals and oversee agencies, technology partners, and cross-functional initiatives.
• Plan integrated campaigns across paid, owned, influencer, and affiliate channels to meet reach, engagement, and conversion goals.
• Own paid media strategy, planning, execution, and optimization across paid search, paid social, display, programmatic, video, and emerging platforms.
• Manage media budgets and allocate investment across brands and channels to optimize performance, efficiency, and ROI.
• Drive audience targeting, segmentation, retargeting, creative testing, and full-funnel campaign optimization.
• Partner with E-Commerce, DTC, and Retail Media leads to align consumer media investment with retailer priorities and promotions.
• Lead organic social media strategy, audience development, community engagement, and platform-specific content planning.
• Oversee influencer, creator, and affiliate marketing strategies to expand brand reach, engagement, and consumer acquisition.
• Identify opportunities in social commerce, creator-led content, and emerging platforms to drive discovery and conversion.
• Partner with Brand Marketing and Creative teams to develop digital-first content across paid, owned, and creator-led channels.
• Improve content performance through creative testing, platform optimization, and consumer insights.
• Oversee email marketing strategy, audience segmentation, and campaign performance in partnership with DTC leadership.
• Lead digital marketing technical capabilities, including campaign tracking, analytics, attribution, technical SEO, and conversion measurement.
• Partner with Web Development and DTC teams on marketing integrations and website optimization.
• Evaluate and pilot emerging channels, technologies, and advertising opportunities, including TikTok, Reddit, AI-driven marketing, and evolving search behaviors.
• Establish and monitor KPIs such as engagement, traffic, customer acquisition, ROAS, conversion, and incremental sales.
• Analyze investment effectiveness and optimize campaigns through data-driven insights, testing, and measurement.
• Deliver performance reporting and strategic recommendations to senior leadership.
• Adapt to incoming requests and shifting priorities, and provide support to the e-commerce channel.

What This Job Offers

• Job Type: Full-time
• Career Level: Director