Director of Digital Marketing

Axiom Care • Phoenix, AZ

just now

About The Position

The Director of Digital Marketing is an execution-focused, mission-driven leader responsible for shaping and delivering Axiom Care’s integrated marketing strategy across digital and traditional channels. Reporting to the Chief Communications Officer, this role combines strategic leadership with hands-on expertise to reach key audiences, deepen community engagement, strengthen brand visibility, and enhance marketing return on investment. The Director leads multi-channel, AI-forward programs for B2B and B2C audiences, translates organizational growth priorities into scalable campaigns, and builds the performance systems, team capabilities, and cross-functional partnerships that support access to behavioral health care across Axiom Care locations.

Axiom Care is a Phoenix-based behavioral health organization founded in 2012. It provides substance use treatment and related services in Maricopa and Pinal Counties, including 24/7 observation, inpatient detoxification, residential and outpatient treatment, and recovery housing, with a focus on underserved populations. It also operates specialty programs for justice-involved individuals, members of the Navajo Nation, and Veterans.

Requirements

• Demonstrated track record of owning marketing outcomes end-to-end, with direct responsibility for performance and results.
• Expertise in digital marketing platforms, including Google Ads, Meta Business Suite, SEO/SEM, and marketing automation tools.
• Expertise in email-marketing best practices, list management, analytics platforms, A/B testing, segmentation, personalization, HTML, and CSS.
• Hands-on experience with KIPU CRM, Hootsuite, CTM, or comparable platforms.
• Excellent written and verbal communication skills.
• Strong project-management skills and ability to engage executive leadership and operational teams.
• Ability to meet deadlines, manage multiple projects, and adjust priorities in a fast-paced growth environment.
• Bachelor’s degree in marketing, communications, business, or a related field required.
• At least two years of healthcare marketing or communications experience required.
• Ability to operate effectively in a fast-paced, 24/7 system and respond positively to evolving priorities.

Nice To Haves

• Twelve or more years of integrated marketing experience preferred, including at least three years in a leadership role, either in-house or leading national, enterprise-scale clients in a digital agency setting.
• Experience in substance use disorder and mental health treatment is strongly preferred.

Responsibilities

• Work with executive leadership to translate organizational goals into scalable, multi-channel marketing strategies.
• Own and scale marketing performance across all locations as a hands-on leader.
• Optimize paid and organic channels, including Google Ads, Meta, SEO/SEM, email, SMS, online directories, and social media.
• Improve conversion rates, engagement, and marketing-channel investment ROI through compelling storytelling.
• Partner with Executive Leadership, Outreach and Partnerships, Admissions, and Finance to align marketing with operational and organizational goals.
• Translate data and business insights into actionable campaigns that support admissions best practices and growth.
• Manage reporting platforms, analyze campaign performance, and communicate insights for strategic decision-making.
• Guide content and brand strategy across web, social media, video, and email to strengthen positioning, maintain brand consistency, and support reputation management.
• Lead and develop internal team members and manage external agencies and partners as needed.
• Develop and evaluate email marketing programs that drive engagement, conversion, and client retention.
• Build and optimize prospect and patient communication journeys using segmentation and personalization.
• Analyze email campaign metrics, including open rates, click-through rates, bounce rates, and conversions, and report recommendations for improvement.
• Maintain email deliverability and compliance with list-management, anti-spam, and email-marketing best practices.
• Develop emails, landing pages, and contact forms as needed.
• Perform other duties as assigned.

Benefits

• Medical, dental, and vision coverage.
• 401(k) with up to 3.5% match.
• Paid time off (PTO), paid sick time, and paid holidays.
• Tuition reimbursement.
• Reimbursement for CMEs.
• Free criminal record clearance for eligible justice-impacted staff through a partnership with Rasa Legal.
• Employee Assistance Program (EAP).
• Voluntary benefits including group term life, voluntary term life, AD&D, short-term disability, and accident coverage.

What This Job Offers

• Job Type: Full-time
• Career Level: Director