Director of Digital Marketing

Family Express Corporation•Valparaiso, IN

1d•Onsite

About The Position

The Director of Digital Marketing provides strategic leadership for Family Express’ digital customer experience across web, mobile app, CRM, loyalty, social media, digital advertising, and digital commerce. The role leads the digital marketing team and develops integrated strategies to strengthen customer engagement, grow digital and off-premise sales, and support business performance. The Director owns the P&L for assigned digital channels and is accountable for growth and performance across owned channels, catering, and third-party delivery platforms. As a key member of the Center of Excellence, the Director partners across the organization to develop cross-category business plans and the innovation calendar, then translates approved initiatives into coordinated digital strategies and customer experiences. This is an in-office position at Family Express’ home office in Valparaiso, Indiana.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related discipline.
Seven or more years of progressive experience in digital marketing, customer engagement, CRM, loyalty, or related areas.
Three or more years of leadership experience, including responsibility for leading and developing team members.
Experience leading digital strategy across multiple customer-facing digital platforms and channels.

Nice To Haves

Experience within convenience retail, retail, restaurant, hospitality, or another consumer-facing industry.
Experience supporting digital strategy within a multi-location business.
Experience leading e-commerce, digital sales, growth marketing, off-premise sales, or other digitally enabled revenue-generating initiatives.
Experience with P&L ownership and accountability for revenue growth, profitability, and return on investment.
Experience with digital commerce, online ordering, catering, or third-party delivery platforms.
Experience participating in cross-functional business planning, innovation planning, or a Center of Excellence model.
Experience managing digital platform vendors, agencies, or technology partners.
Graduate degree in Marketing, Business, Digital Media, or a related field.

Responsibilities

Embody Family Express culture by building relationships, promoting the Living Brand, and serving as a brand advocate.
Own the P&L for digital and off-premise sales across owned channels, catering, and third-party delivery systems; be accountable for revenue growth, profitability, and overall financial performance.
Provide strategic leadership and direction for the digital customer experience across web, mobile app, CRM, loyalty, social media, and digital advertising.
Partner across the organization as a member of the Center of Excellence to develop cross-category business plans and the company innovation calendar for executive leadership review and approval.
Translate approved business plans and innovation initiatives into integrated digital strategies that support customer engagement, revenue growth, and business performance.
Develop and maintain the digital marketing strategy and roadmap, establishing priorities, goals, performance measures, and business outcomes.
Own the strategy, performance, and growth of customer-facing digital and off-premise sales channels, including the website, mobile app, online ordering, catering, third-party delivery platforms, and other assigned digital commerce channels; oversee digital assets including digital menu boards and Watchfire signs.
Lead CRM and loyalty strategy, including customer segmentation, personalization, lifecycle marketing, and opportunities to strengthen engagement, retention, and customer value.
Provide strategic direction for digital campaigns across paid, owned, and earned channels, ensuring coordinated execution across the digital team.
Use customer insights, engagement data, digital performance analytics, and financial measures to evaluate results, identify growth opportunities, and guide strategies and investment decisions.
Partner with Marketing, Food & Beverage, Operations, IT, Finance, and other areas to support business initiatives and deliver cohesive customer experiences.
Lead strategic vendor, agency, and technology partner relationships supporting digital platforms, capabilities, and advertising.
Develop and present digital performance reporting, business insights, financial impacts, and strategic recommendations to executive leadership.
Lead, develop, and provide direction to the digital marketing team, including setting priorities, coaching, performance management, and employee development.
Identify emerging digital capabilities, customer trends, growth opportunities, and innovation opportunities and bring forward recommendations for future business planning.
Attend management meetings and assigned industry meetings to stay informed about business priorities, customer trends, technology, and emerging digital capabilities.
Perform other duties as assigned.