Director, Digital Marketing

Abbott • Alameda, CA

8d • $172,000 - $344,000 • Onsite

About The Position

Abbott is seeking an experienced Digital Marketing Communications Director to lead a high-performing team and drive global digital marketing content strategy across digital channels. The position combines hands-on leadership and digital marketing expertise to deliver cohesive, compelling, measurable communications that support business goals. The director also champions evolving digital marketing practices and optimization, particularly with generative AI tools and platforms.

The role leads and develops digital marketing communications professionals; owns the global content strategy and calendar across priority channels and customer journeys; translates business objectives into integrated plans and campaign roadmaps; and uses performance insights to refine strategy. The director advises Commercial teams, aligns digital execution with brand, PR, and global marketing communications, and establishes metrics, best practices, guidelines, and workflows. The position also partners with analytics and marketing technology teams to evaluate, pilot, and scale AI-enabled solutions while maintaining brand quality, governance, and compliance.

The position is based at Abbott’s Alameda, California location. The listed base pay range is $172,000–$344,000, with possible variation in specific locations. The role involves continuous sitting for prolonged periods (more than two consecutive hours in an eight-hour day).

Requirements

• At least 10 years of experience in digital marketing, marketing communications, or related fields.
• At least 3 years of people management or team leadership experience.
• Strong expertise across global digital channels, including web, email, social, paid media, and campaigns.
• Exceptional written communication and messaging skills.
• Proven ability to balance strategic thinking with hands-on execution.
• Confident, empathetic people leader and mentor.
• Strategic storyteller with a digital-first mindset.
• Highly organized and adaptable, and comfortable with ambiguity.
• Strong stakeholder presence and decision-making ability.
• Ability to influence all levels of leadership.

Nice To Haves

• Experience leading digital marketing within a matrixed or enterprise organization.
• Experience in healthcare and CPG industries.
• Experience using analytics and marketing automation platforms.
• Experience in digital marketing roles within a Commercial function.
• Strong familiarity with A/B testing, personalization, and conversion optimization.

Responsibilities

• Lead, coach, and develop a team of digital marketing communications professionals.
• Set priorities, provide actionable feedback, and ensure high-quality, on-time delivery of global-baseline digital marketing content.
• Foster collaboration, accountability, and continuous skill development across the team.
• Partner with resource managers and leadership on capacity planning and hiring needs.
• Own the global digital marketing communications content strategy and calendar across priority channels, including web, email, paid media, social, customer relationship and campaign platforms, and digital customer journeys.
• Translate business objectives into integrated digital marketing plans and campaign roadmaps.
• Ensure messaging and experiences are optimized for the audience, channel, and journey stage and are compliant as applicable.
• Use performance insights to refine strategy and global baselines.
• Advise Commercial teams on digital best practices and performance, and influence their execution of digital content to align with business and customer needs.
• Align digital marketing execution with brand, PR, and other global marketing communications teams.
• Leverage emerging digital marketing tools, including generative-AI platforms, to optimize content creation, campaign optimization, personalization, and operational efficiency across global markets.
• Partner with analytics, marketing technology, and applicable teams to evaluate, pilot, and scale AI-enabled solutions while maintaining brand quality, governance, and compliance.
• Champion testing and learning approaches to automation, AI-assisted insights, and workflow optimization to improve digital performance and team productivity at scale.
• Define success metrics and KPIs for digital marketing efforts.
• Establish and maintain best practices, guidelines, and workflows for digital execution.
• Apply a learning mindset to new practices, tools, and platforms in digital marketing.

Benefits

• Employees can qualify for free medical coverage in the Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• Retirement savings plan with a high employer contribution.
• Tuition reimbursement.
• Freedom 2 Save student debt program.
• FreeU education benefit, an affordable and convenient path to earning a bachelor’s degree.
• Career development opportunities with an international company.
• Health and wellness benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed