Director, Digital Marketing

MagicSchool AI•,

1d•$155,000 - $205,000•Remote

About The Position

MagicSchool is looking for a Director of Digital Marketing to build and lead our paid and organic acquisition engines. You will own how we reach two audiences: teachers who sign up and use MagicSchool every day, and the schools and districts that partner with us. You will manage a significant budget across paid search, paid social, and display, run our website strategy with a focus on conversion, and shape our lifecycle and email programs. This is a hands-on leadership role. You will set the strategy, roll up your sleeves to optimize campaigns and channels, and manage a small team and of contractors and agency partners to deliver results you can measure. You will report to the Chief Marketing Officer and work closely with Sales, Customer Success, and Product.

Requirements

Data fluency: You analyze performance data with ease and explain what it means and what to do next in plain language.
Ownership: You take full accountability for results and drive work from idea through execution.
Collaboration: You work well across marketing, sales, product, and customer success.
Coachability: You welcome feedback, apply it quickly, and keep raising the bar for yourself and your team.
Comfort with ambiguity: You make sound decisions with incomplete information and adjust as you learn.
Mission alignment: You care about improving education through technology.
Director-level experience managing a multi-million dollar marketing budget.
Several years of hands-on and managerial experience in search engine marketing (Google Ads and Bing Ads), with a record of ROI-positive campaigns across global markets.
Deep experience running paid social campaigns, especially on Meta and LinkedIn.
A proven ability to drive both B2C user acquisition and B2B demand generation.
Experience managing web developers and overseeing website strategy.

Nice To Haves

Experience with Iterable or a similar lifecycle email platform
Webflow (including automated A/B testing and CMS publishing)
Reporting tools such as Looker, Metabase, Amplitude, or HockeyStack
A background in edtech or mission-driven SaaS
Experience briefing and managing creative production for paid campaigns

Responsibilities

Drive B2C signups and adoption through paid digital channels, balancing volume, quality, and cost efficiency.
Generate top-of-funnel leads and pipeline for our B2B sales team across search, paid social, display, and other paid channels.
Own the website strategy and roadmap with a focus on conversion rate optimization, including automated A/B testing and publishing in Webflow.
Oversee lifecycle and email marketing strategy in partnership with marketing operations to improve activation and retention.
Manage and coach our paid digital agency and contractors so that performance is clear, consistent, and strong.
Build performance reporting across channels and turn the data into a clear story for leaders and partner teams.
Partner with Product, Customer Success, Sales, and the wider marketing team to keep digital marketing aligned with company goals.