Director, Digital Marketing

Glean•San Francisco, CA

1d•Hybrid

About The Position

Glean is seeking a strategic, analytical, and execution-oriented Director, Digital Marketing to lead the digital growth engine for its Enterprise AI platform. The role owns Glean’s digital channels, web experience, and performance strategy, connecting audience insights and company priorities to measurable engagement, qualified pipeline, and revenue impact. The Director will define global digital marketing strategy across paid media, search, website, email, social, retargeting, and emerging channels; own performance goals and reporting; and lead paid media strategy across platforms including Google Ads, LinkedIn, programmatic, and video. This includes audience strategy, budget allocation, forecasting, agency management, creative testing, and optimization. The role partners cross-functionally to build integrated full-funnel programs, owns the website and conversion optimization roadmap, and builds disciplined experimentation. It also advances Glean’s visibility across traditional search and AI-driven discovery through SEO, answer engine optimization, generative engine optimization, structured content, and technical foundations. The role is hybrid, with four days a week in the San Francisco or Mountain View office. The standard base salary range is $253,000–$291,500 annually. Compensation may depend on location, level, job-related knowledge, skills, and experience; certain roles may also be eligible for variable compensation, equity, and benefits.

Requirements

10+ years of digital, growth, performance, demand generation, or revenue marketing experience, including leadership experience in B2B SaaS, enterprise technology, or AI.
Proven success building multi-channel digital programs that drive qualified pipeline, revenue, and efficient growth in a complex, sales-led environment.
Deep experience across paid search, paid social, programmatic or display, retargeting, web marketing, CRO, experimentation, SEO, analytics, and campaign operations.
Experience developing account-based digital programs and partnering with Sales, SDRs, ABM, Field Marketing, Product Marketing, Demand Generation, and RevOps.
Strong analytical and business acumen, with experience connecting digital performance to conversion rates, pipeline, revenue, attribution, forecasting, and ROI.
Demonstrated ability to lead teams, manage budgets and agencies, influence senior stakeholders, and bring structure to ambiguity.
AI-fluent and hands-on, with a track record of using AI to improve marketing strategy, personalization, analysis, reporting, and team productivity.

Responsibilities

Define global digital marketing strategy across paid media, search, website, email, social, retargeting, and emerging digital channels.
Own digital performance goals and reporting, connecting channel activity to qualified engagement, meetings, pipeline, revenue, efficiency, and return on investment.
Lead paid media strategy across platforms such as Google Ads, LinkedIn, programmatic, and video, including audience strategy, budget allocation, forecasting, agency management, creative testing, and optimization.
Partner with Demand Generation, ABM, Field Marketing, Product Marketing, Sales, SDRs, Marketing Operations, RevOps, Web, Content, and Creative to build integrated full-funnel programs.
Own the website and conversion optimization roadmap, improving messaging, user experience, landing pages, forms, calls to action, personalization, and conversion paths.
Build a disciplined experimentation program across audiences, messaging, offers, creative, media mix, landing pages, and funnel experiences.
Advance Glean’s visibility across traditional search and AI-driven discovery through SEO, answer engine optimization, generative engine optimization, structured content, and technical foundations.
Lead teams, manage budgets and agencies, influence senior stakeholders, and bring structure to ambiguity.
Use AI to improve marketing strategy, personalization, analysis, reporting, and team productivity.