Director, Digital Marketing

Huddle House Inc • Sandy Springs, GA

2d

About The Position

The Director of Digital Marketing will own the overarching digital growth strategy across all online channels. We are seeking a seasoned digital marketing leader with 8–10 years of comprehensive experience in the digital world (restaurant, retail, or multi-unit hospitality experience preferred) who can scale our e-commerce performance, optimize third-party delivery partnerships, expand our CRM and loyalty ecosystems, and drive digital ordering for both retail and catering channels.

Requirements

• 8–10 years of progressive digital marketing experience, with a proven track record of managing e-commerce, loyalty programs, CRM ecosystems, and multi-channel digital strategies in a consumer-facing industry (restaurant or hospitality experience highly preferred).
• Deep expertise in managing third-party delivery partnerships and digital ordering platforms.
• Hands-on experience scaling CRM platforms, email marketing automation, and SMS mobile strategies.
• Strong analytical mindset with the ability to interpret digital metrics, ROI, customer data, and attribution models to guide strategic investments.
• Demonstrated leadership capabilities with experience managing cross-functional teams, agency partners, and technical vendors.

Nice To Haves

• MBA or advanced degree is a plus.

Responsibilities

• Lead the optimization and growth of our digital storefront and ordering platforms, focusing on conversion rate optimization, user experience, and seamless transaction flows.
• Oversee relationships and strategies with third-party delivery aggregators, optimizing menu visibility, operational integrations, commission structures, and profitability across platforms.
• Spearhead the enterprise CRM strategy to drive personalized guest segmentation, automated workflows, and targeted lifecycle campaigns across key channels: Email, SMS.
• Manage and evolve our loyalty program, enhancing member engagement, reward structures, gamification, and frequency-building initiatives to maximize customer lifetime value.
• Drive the off premise strategy, acquisition campaigns, and online ordering pathways specifically tailored to scale our catering business segment.

What This Job Offers

• Job Type: Full-time
• Career Level: Director