Corporate Director of Digital Strategy

Arlo Hotels - Quadrum Hospitality Group LLC•New York, NY

3d•$155,000 - $185,000

About The Position

Arlo Hotels is seeking a Corporate Director of Digital Strategy to manage the brand’s digital footprint, drive direct bookings through the Arlo website, and achieve overall brand sales and revenue goals. The position oversees digital and eCommerce operations, business planning, online strategy, campaign execution, vendor relationships, and advertising budgets across properties. It works collaboratively with Revenue, Sales, IT, Food & Beverage, and property teams to develop traffic- and revenue-generating initiatives.

Requirements

5–10 years of proven working experience in digital marketing and eCommerce.
Strong commercial background and a proven track record in online revenue generation.
Demonstrable experience managing Metasearch, SEO, PPC, display, and paid social campaigns.
At least 5 years of experience working with CRM platforms and executing email marketing campaigns.
Strong analytical skills and data-driven thinking.
Solid knowledge of Excel and website analytics tools such as Google Analytics.
Strategic planning and goal-setting skills.
Excellent project management skills.
Strong communication and organizational skills.
A master’s or bachelor’s degree is required.

Nice To Haves

HTML coding experience is strongly preferred.
Hotel industry experience is highly preferred.

Responsibilities

Manage digital and eCommerce operations to increase direct-channel market share and online bookings.
Lead business planning, online strategy, digital campaign execution, and the implementation, migration, and management of third-party vendors.
Use WordPress CMS to manage the Arlo Hotels website, create landing pages, improve user experience, drive demand, and increase conversions.
Manage CRM and transactional and marketing email campaigns and reporting using Cendyn.
Set up and optimize PPC and retargeting campaigns on Google Ads and Bing, Google Display Network campaigns, and paid social campaigns on Facebook.
Plan and execute SEO campaigns.
Create, write, and manage monthly content for the Arlo Blog to support SEO campaigns.
Oversee digital advertising assets and channel-spend strategy through the Amadeus partnership, and optimize and manage Metasearch campaigns on WIHP.
Measure and report on digital and paid social campaign performance against ROI and KPI goals, and optimize spend and performance based on results.
Collaborate with Revenue, Sales, IT, Food & Beverage, and property teams to develop existing and identify new traffic- and revenue-generating initiatives.
Manage advertising spend on the P&L and eCommerce budget for each property.
Evaluate end-to-end customer experience across channels and customer touchpoints using strong analytical judgment.
Collaborate with and manage agencies and vendor partners.
Evaluate emerging technologies and provide perspective on their potential adoption.
Select third-party suppliers, negotiate pricing, manage budgets, and oversee projects.
Lead integrated marketing campaigns from concept through execution and build strong partnerships with internal customers and outside vendors.
Demonstrate honesty and integrity and inspire team members to remain engaged in serving others.