Marketing & PR Manager - Hardin

BHS • Elizabethtown, KY

22h

About The Position

Baptist Health is seeking a Marketing & PR Manager to join its team in Elizabethtown, Kentucky. The role works with the Director of Marketing & Public Relations and the Executive Director of Marketing & Communications to develop and implement marketing and public relations communications for assigned hospitals.

The manager partners with hospital leadership and service-line managers to develop and carry out marketing, advertising, and promotional strategies supporting system, regional, and local initiatives. The position also supports regional marketing plans, including budgets and timelines; collaborates with the advertising agency and system creative team; establishes and tracks measurable campaign goals; reports campaign results; and gathers and interprets hospital and competitor data.

Requirements

• Bachelor’s degree in Marketing, business, public relations, journalism, or a related field.
• Five to seven years of healthcare or related industry experience.

Nice To Haves

• Experience in public relations, journalism, or a related field.

Responsibilities

• Work with hospital leadership and service-line managers to develop, initiate, maintain, and follow up on marketing, advertising, and promotional strategies that support system, regional, and local initiatives.
• Support development of regional marketing plans, including individual budgets and timetables, in close coordination with service-line managers and hospital leaders.
• Work with the director, advertising agency, and system creative team to implement marketing plans, including advertising, public relations, and digital strategies.
• Develop measurable goals for marketing and public relations initiatives and track metrics across platforms.
• Report campaign outcomes to the director, system, and local leaders to evaluate campaign results and effectiveness.
• Collect, coordinate, and interpret data about the hospital and its competitors, including service-line information, patient origin, market share, and other statistics, using planning and marketing resources.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager