PR Manager

Marquee Brands•New York, NY

22h•$70,000 - $80,000•Hybrid

About The Position

Marquee Brands is seeking an experienced, proactive and highly organized PR Manager to lead the day-to-day management and execution of public relations and brand communications across its Fashion & Lifestyle portfolio. The role calls for a strong understanding of the global fashion, lifestyle and media landscape, experience managing multiple brands, campaigns and cross-functional stakeholders, and the ability to turn brand objectives into compelling storytelling and impactful PR initiatives. The PR Manager works closely with the Influencer Marketing Manager so PR strategies complement broader influencer and brand marketing initiatives. This person independently drives projects from planning through execution, anticipates challenges, recommends solutions and delivers high-quality work. The position is based in New York, NY, with a hybrid workplace arrangement. Marquee Brands owns and manages established global brands across consumer products and channels, from luxury goods to sports and active apparel. The company focuses on organic growth through brand extensions, marketing and direct consumer engagement, while supporting relevant products, expanded retail distribution and international growth in keeping with each brand’s origins.

Requirements

Bachelor’s degree in Public Relations, Communications, Marketing or a related field, or equivalent professional experience.
At least 3 years of relevant public relations experience; experience in fashion, lifestyle, retail or consumer brands is preferred.
Demonstrated ability to independently manage PR campaigns, brand initiatives and multiple projects from concept through execution.
Experience collaborating on influencer marketing campaigns, talent partnerships and integrated activations, and understanding of how these complement earned media strategies.
Strong media relationships and understanding of the evolving earned media, influencer and entertainment landscape.
Excellent written and verbal communication skills, including the ability to draft compelling press materials, pitches, messaging and executive-facing communications.
Strong project management skills, including managing budgets, timelines, deliverables and multiple stakeholders.
Experience working across multiple brands or accounts and adapting strategies and communications to distinct brand identities.
Experience managing external agencies, vendors and cross-functional relationships.
Proficiency in Microsoft Office Suite.

Nice To Haves

A combination of agency and in-house public relations experience.
Familiarity with PR and influencer management platforms such as Muck Rack.
Experience with Canva and social analytics tools.

Responsibilities

Develop and execute PR strategies and campaigns across assigned Fashion & Lifestyle brands, aligning them with brand positioning, business objectives and seasonal marketing priorities.
Develop, draft and edit press releases, media alerts, pitches, messaging and other communications materials, tailoring storytelling and tone to each brand and its audience.
Identify and pursue earned media opportunities across fashion, lifestyle, entertainment, culture and business publications.
Build and maintain relationships with national, regional and industry media, stylists, publicists and other relevant industry contacts.
Coordinate PR with global operating partners, internal Brand Marketing teams and external agencies to align communications strategies, product priorities and campaign execution.
Manage PR initiatives for seasonal launches, brand partnerships, events, press days, product placements and other key brand moments.
Partner with the Influencer Marketing Manager to align earned media strategies with influencer programming and broader brand marketing objectives.
Identify earned media and editorial storytelling opportunities for influencer partnerships, talent collaborations and creator-led campaigns.
Lead PR for integrated campaign activations, including press events, product launches, creator experiences and brand partnerships, in collaboration with the Influencer Marketing Manager.
Monitor emerging creators, cultural trends and social platforms for relevant opportunities to increase brand visibility and engagement.
Manage multiple PR initiatives simultaneously, establishing timelines, coordinating deliverables and ensuring stakeholder accountability.
Serve as the primary day-to-day PR contact for assigned brands, coordinating with global operating partners, PR agencies, vendors and internal teams.
Provide direction and actionable feedback to agency partners to ensure deliverables meet brand standards, objectives and deadlines.
Communicate project updates, anticipate challenges and escalate risks with recommended solutions.
Oversee PR sample requests, editorial product placements, showroom activities and seasonal product coordination with agency partners and supporting team members.
Contribute strategic and creative recommendations to PR and marketing planning to maximize brand exposure and campaign impact.
Oversee media monitoring, coverage tracking and monthly PR reporting, ensuring accuracy, timely delivery and meaningful analysis.
Track and evaluate PR performance and earned media KPIs, identifying results, insights and opportunities to strengthen future initiatives.
Manage PR budgets, vendor coordination, invoices and expense tracking in line with approved budgets and internal processes.
Maintain PR calendars, project trackers, media lists and campaign documentation.
Monitor industry developments, competitive activity, emerging media platforms and cultural trends relevant to the portfolio.

Benefits

Competitive salary and bonus structure.
Healthcare benefits, including dental and vision.
Flexible spending account (FSA) or health savings account (HSA).
Short-term and long-term disability.
Parental leave.
Life insurance.
Pet insurance.
Paid vacation.
Two fully paid Action Days each calendar year to dedicate time to a charity or cause of choice.
11 paid holidays.
Open, entrepreneurial and fun company culture.