Regional PR

Volkswagen • Hefei, PR

5d

About The Position

This position is responsible for executing regional media strategies, organizing high-impact events, building strong relationships with local media in different regions, and increasing brand visibility for a diverse vehicle portfolio. The role plans and delivers regional PR activities for vehicle launches, auto shows, corporate events, dealerships, and promotional campaigns, while monitoring outcomes and improving performance. It also manages PR agency performance and collaborates with marketing and sales teams to support regional sales goals.

Requirements

• Bachelor’s degree or equivalent in public relations, marketing, or advertising.
• Working experience in the auto industry or PR sector is required.
• At least 2–3 years of working experience.
• Fluent in English.
• Strong communication skills.
• Open-minded and willing to learn.

Nice To Haves

• A master’s degree, such as an MBA.
• German language skills.

Responsibilities

• Define media and content strategies and plan regional PR activities for new car and model launches, auto shows, corporate events, and other activities.
• Define regional media communication strategies and plans to help dealerships enhance brand awareness, generate leads, and drive sales.
• Execute regional PR activities efficiently, ensuring high-quality delivery and measurable results.
• Monitor the results of regional PR activities and implement continuous improvements to support business growth.
• Build and maintain strong relationships with local media and KOLs in cities with ID. UNYX stores.
• Oversee PR agency performance and drive on-time delivery and excellence in execution.
• Collaborate with marketing and sales teams to align PR events with regional sales goals and promotional campaigns.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level