Director, PR

Siege Media•Atlanta, GA

1d•$115,000 - $130,000•Remote

About The Position

Siege Media is seeking a strategic, hands-on Director of Digital PR to lead its Digital PR department. The Director sets the practice’s vision and roadmap, leads Digital PR Managers and their teams, and owns the quality, performance, growth, operations, and client relationships of Digital PR across the client portfolio. The role also serves as the senior Digital PR partner for the agency’s most strategic clients and represents the practice to Siege’s leadership team. The Director oversees campaign standards and department results, develops the team and its processes, supports client retention and growth, and partners with sales and other agency teams. The position integrates Digital PR with affiliate, analytics, content strategy, and GEO services, including work related to organic and AI search visibility.

Requirements

At least 6 years of experience in digital PR, including at least 3 years in an agency setting.
At least 2 years of people-management experience, including managing managers or leading a multi-account team.
A portfolio of data-driven and reactive campaigns that earned coverage in top-tier and high-authority outlets.
Deep understanding of how digital PR drives GEO and brand visibility.
Proven ability to own senior client relationships, lead difficult conversations, grow accounts, and win new business.
Strong operational skills, including scoping, resourcing, capacity planning, and managing competing priorities.
Exceptional strategic thinking, editorial judgment, and communication skills.

Nice To Haves

Experience with SaaS, fintech, and/or consumer brands.
Established relationships with journalists and editors in national, business, or trade media.
Experience owning a department or practice P&L.
Familiarity with how earned media influences AI search and LLM visibility.
Experience building PR processes, playbooks, or new service offerings.

Responsibilities

Set the vision, goals, and roadmap for Siege’s Digital PR practice; own department revenue, profitability, and headcount planning; and represent Digital PR to the leadership team.
Lead, coach, and develop Digital PR Managers and, through them, the Data Journalists and PR Specialists on their accounts.
Hire team members, set expectations, conduct regular one-on-ones and performance reviews, and help individual contributors develop into managers.
Own campaign standards across the portfolio by reviewing and pressure-testing campaign roadmaps and ideas before they reach clients.
Serve as senior Digital PR partner and escalation point for key accounts, participate in strategic client conversations, lead difficult discussions, and identify opportunities to expand engagements.
Lead Digital PR on sales calls, shape strategies and proposals for prospects, and partner with sales to grow the client base.
Build and maintain relationships with journalists and editors at high-authority outlets, and coach the team on angles, targeting, and follow-up.
Own department-level performance, including media mentions, mentions per campaign, backlinks, on-time launches, client satisfaction, retention, and profitability.
Identify underperforming accounts early and work with managers on recovery plans.
Build and refine the Digital PR playbook, processes, templates, and new-client deliverables.
Manage capacity planning, staffing, and utilization across accounts.
Collaborate with affiliate, analytics, content strategy, and GEO teams to integrate Digital PR into broader client strategies, including supporting organic and AI search visibility.