Director of PR & Communications

Norm Ai•New York, NY

1d•$200,000 - $250,000•Hybrid

About The Position

Norm Ai is seeking a Director of PR & Communications to build and lead an external communications program that strengthens the reputations of Norm and Norm Law, its affiliated AI-native law firm. The role will establish a clear, credible voice at the intersection of AI, legal services, regulation, and business. Reporting to the Head of Marketing, the Director will own PR and communications across the broader Norm organization and shape communications by the founder, executives, Norm Law leadership, and partners for media, policymakers, clients, investors, and other influential audiences. A central focus is supporting Norm Law’s growth and reputation. The Director will work closely with law-firm leadership and partners to translate their expertise into compelling narratives, identify media and thought-leadership opportunities, and maintain a coherent story across Norm Ai and Norm Law. The role covers communications strategy, media relations, executive and partner communications, public affairs, thought leadership, messaging and spokesperson guidance, communications operations, agency management, and reputational-risk management. Norm prefers team members who are fluent in AI and actively use it in their day-to-day work to support thinking, creation, and problem-solving. Candidates should be prepared to discuss concrete examples of AI tools, workflows, and outcomes during the interview process. The position is hybrid in New York City, with an expectation of working in the office three to four days per week. The base salary range is $200,000–$250,000, with equity included. The company also offers relocation support for a move to New York City.

Requirements

At least 8 years of experience leading PR, corporate communications, executive communications, public affairs, or media relations.
A track record of serving as a trusted communications adviser to founders, executives, senior partners, or other high-profile subject-matter experts.
Exceptional writing and editorial judgment, including experience ghostwriting executive or partner social content, speeches, essays, op-eds, and bylines.
Strong media instincts and experience building productive relationships with top-tier reporters and managing external agencies.
Judgment to navigate sensitive topics, client confidentiality, reputational risk, complex approvals, and highly scrutinized claims.
Ability to translate technical, legal, regulatory, or policy-heavy subjects into clear and compelling public narratives.
Strong operational ownership and ability to build effective systems in a fast-moving environment with evolving priorities.
Practical, hands-on AI use in day-to-day work and ability to discuss examples of tools, workflows, and outcomes.

Nice To Haves

Experience supporting a law firm, legal-services organization, professional-services business, or other partner-led environment.
Familiarity with AI, legal technology, financial services, government, or regulation.
An established network across business, technology, AI, legal, policy, or government media.
Experience supporting major company milestones, law-firm launches, practice-area growth, fundraising announcements, or regulatory developments.

Responsibilities

Develop an integrated communications strategy covering media relations, executive communications, public affairs, thought leadership, and reputation management across Norm and Norm Law.
Shape Norm Law’s communications about its differentiated model, practice-area expertise, client value, and role in the future of legal services.
Partner with the Head of Marketing to turn organizational positioning and the expertise of the founder, executives, and Norm Law partners into social content, essays, op-eds, speeches, talking points, and public positions.
Build relationships with business, technology, AI, legal, and policy reporters; manage inbound requests, proactive outreach, interviews, and follow-up.
Maintain core narratives, proof points, Q&A, spokesperson guidance, and sensitive-issues frameworks for the technology company and law firm.
Create briefing materials, prepare spokespeople, staff interviews, and support consistent, credible communications by executives and partners.
Establish intake, evaluation, approval, tracking, and escalation processes for media, speaking, podcast, byline, and partner-content opportunities.
Direct external communications agencies, hold partners accountable, identify emerging issues, and navigate client confidentiality, professional obligations, and reputational risk.
Build relationships with key executives and Norm Law partners, and audit current messaging, media materials, agency workflows, and communications requests.
Establish aligned message houses for Norm and Norm Law, including spokesperson guidance, proof points, sensitive topics, and language for describing the organizations together.
Launch an editorial program for the founder, executives, and priority Norm Law partners with a consistent calendar and review process.
Develop and execute a prioritized media and public-affairs strategy spanning company priorities, Norm Law practice areas, target reporters, opportunities, and risks.
Build an active pipeline of executive and partner thought leadership, media opportunities, and direct reporter relationships.
Ensure Norm executives, Norm Law partners, agencies, and internal teams communicate using consistent messages and approved positions.
Make communications a meaningful driver of Norm Law’s reputation, practice-area visibility, and broader business priorities.