Director, Product PR

Snowflake • Menlo Park, CA

2d • $228,000 - $299,200 • Hybrid

About The Position

Snowflake is hiring a Director of Product PR to own its global Product PR function and shape the company’s AI narrative. This leadership role drives communications across Snowflake’s end-to-end product portfolio, translating complex innovations into compelling stories. The director will lead product launches, AI-native partnerships, M&A communications, customer success communications, and executive visibility, including direct C-level communications strategies.

The role combines strategic counsel to senior executives with the development of global integrated campaigns and press experiences. It also leads communications for flagship events and develops a high-performing PR team. The director is expected to use AI and automation to build more efficient workflows for media monitoring, reporting, content development, and other PR operations.

The role requires both remote and in-office work at Snowflake’s Menlo Park, California office.

Requirements

• 10+ years of experience in public relations, corporate communications, or a related field, with deep expertise in B2B technology and enterprise SaaS.
• People management experience and a proven track record of hiring, mentoring, and leading high-performing PR and communications teams.
• Proven experience owning global Product PR functions, launching complex technical products, and shaping AI or data narratives.
• Extensive experience working directly with C-suite executives on strategic communications, keynote development, and high-stakes media engagements.
• Deep expertise in crisis and issues communications, including the ability to advise senior leadership calmly and strategically during sensitive moments.
• Exceptional writing and storytelling skills, including the ability to turn technical product capabilities into compelling, business-outcome-focused content.
• Strong media relationships and experience with newer media such as Substack and podcasts, as well as experiential PR tactics.
• Experience managing integrated PR for large-scale, tier-one flagship events and global corporate campaigns.
• Curiosity about AI and automation, with demonstrated experience building AI-assisted workflows or integrating new tools into day-to-day work.
• A bias for action and a builder mentality, including the ability to identify and address gaps without waiting for direction.
• BA/BS degree or equivalent experience.

Responsibilities

• Own the global Product PR function, shape Snowflake’s AI narrative, and drive communications across the end-to-end product portfolio.
• Translate complex innovations into compelling stories and lead PR for product launches, AI-native partnerships, customer success, and other initiatives.
• Lead communications strategy for product executives, including messaging for media interviews, thought leadership, major product announcements, keynote narratives, and social content.
• Manage integrated communications campaigns for high-priority initiatives, aligning global teams across corporate, product, executive, customer, partner, analyst, employee, and social communications.
• Modernize media strategy by expanding visibility beyond traditional outlets, including podcasts and Substack, and creating nontraditional journalist experiences.
• Oversee communications for Snowflake Summit, BUILD/Expedition, and Snowflake World Tour, including media programs, executive storytelling, reporter engagement, and press experiences.
• Manage, mentor, and inspire a high-functioning team of PR professionals, fostering ownership, collaboration, and continuous growth.
• Build and optimize AI-powered workflows for media monitoring, reporting, content development, and other PR operations.

What This Job Offers

• Job Type: Full-time
• Career Level: Director