PR Director, Fashion

PR Consulting•New York, NY

1d•$110,000 - $140,000•Hybrid

About The Position

PR Consulting is a brand strategy and public relations agency specializing in developing and communicating authentic narratives across multi-platform channels. The Account Director will join the agency’s Fashion team in New York, leading strategic communications planning and programming for global luxury men’s and prestigious womenswear clients. The role combines strategic consulting, campaign execution, client service, and management of a team ranging from junior to senior managers, coordinators, and assistants. The Director will oversee fashion accounts, develop and execute tailored brand-building strategies, lead earned-media editorial strategy, and pursue feature-level media coverage and sponsored activations. The role also includes advising clients on communications and marketing initiatives, managing budgets and events, contributing to new business, and promoting collaboration and best practices across the agency. The position reports directly to the Vice President. It is in person Monday through Thursday at the New York City office, with remote work on Fridays.

Requirements

6–8 years of Fashion, Retail, or Luxury PR experience.
Relationships with top-tier media and a diverse group of KOLs, with experience aligning appropriate influencers with brands.
Strong writing, communication, leadership, and presentation skills, including the ability to articulate ideas internally and externally.
Reliability, attention to detail, effective time management, and the ability to complete tasks quickly and efficiently while multitasking across projects and clients.
Ability to manage a range of personalities and crisis situations with calm professionalism.
Evolving knowledge of the digital landscape and ability to oversee social strategy and content calendars.
A can-do attitude and ability to manage effectively both up and down.

Responsibilities

Oversee fashion brands and manage team members across a range of levels, fostering creative collaboration and teamwork.
Lead and create strategy and campaign development, pitch feature-level earned media, and spearhead sponsored activations.
Develop and execute brand-building strategies tailored to each client’s objectives.
Leverage domestic and international media relationships across fashion, culture, lifestyle, design, and business to secure high-level print, broadcast, and digital placements.
Recommend communications and marketing initiatives to clients to increase brand awareness.
Oversee earned-media editorial strategy and execution and ensure client KPIs are met and work is executed to a high standard.
Build trusting client relationships and serve as a senior counsel, troubleshooting and developing solutions.
Establish structure and best practices across the department while supporting broader strategy and day-to-day client service.
Manage client and project budgets.
Plan and manage events, including invitation lists, media attendance, interviews, and photographers.
Craft new-business proposals and scopes and develop new business alongside agency partners.
Foster collaboration among agency teams and departments.