Director, Consumer PR & Communications
About The Position
Fanatics Betting & Gaming (FBG) is seeking a brand communications leader to own the earned media narrative across its consumer portfolio, including Fanatics Sport and Casino, the Fanatics App, Fanatics One, and FanCash. The role develops communications that place Fanatics and its products at the center of sports culture and relevant cultural conversations, helping build awareness, drive product adoption, and shape how fans think and talk about the brands. Reporting to the VP, Brand Communications, the Director will identify compelling stories, build media and creator relationships, and create timely opportunities for visibility across traditional press and new media. The role works across Marketing, Product, Legal, and Compliance, and establishes communications infrastructure and measurement frameworks in a fast-moving, regulated business.
Requirements
- At least 10 years of PR or communications experience.
- Experience shaping consumer narratives for fast-moving brands and a proven record of driving awareness and cultural relevance through earned media.
- Strong relationships with traditional and new media outlets across sports, consumer, lifestyle, and technology.
- Exceptional writing and storytelling skills, including the ability to turn data, launches, and platform moments into compelling stories.
- Fluency in sports, entertainment, and internet culture, including sound judgment about what will resonate and when.
- Experience building communications for a new product or category and creating frameworks rather than inheriting them.
- Collaborative, low-ego, high-ownership approach and willingness to work hands-on in a fast-moving team.
- Strong judgment in regulated environments and ability to work creatively within appropriate guardrails.
- Ability to manage multiple products, priorities, and workstreams simultaneously.
- Open to regular travel to events and Fanatics offices for offsites and team meetings.
Nice To Haves
- Experience in consumer technology, sports, entertainment, fashion or luxury, or marketplace businesses.
Responsibilities
- Develop and lead a brand communications strategy to build awareness, drive product adoption, and shape perception of Fanatics Sport and Casino, the Fanatics App, Fanatics One, and FanCash.
- Tell stories about product innovation and experiences at the intersection of sports, culture, and commerce.
- Cultivate relationships with consumer, sports, technology, lifestyle, and creator media to build credibility and secure meaningful coverage.
- Identify real-time sports and cultural moments and use them to generate earned media and creator-led visibility.
- Use data storytelling, trend reports, partnerships, and cultural insights to create campaigns and conversation with key audiences.
- Partner with Marketing, Product, Legal, and Compliance to align communications with business priorities across the products.
- Develop distinct but cohesive narratives and voices for each product while reinforcing the broader Fanatics ecosystem.
- Define KPIs and reporting frameworks to measure media, influencer, and campaign efforts.
- Build communications infrastructure, including messaging frameworks, media strategy, and creator playbooks.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
