Director of PR & Community Engagement

98cd3822-2db2-4b7b-8981-cb474d0519d7•Marlette, MI

14h

About The Position

Aspire Rural Health System is hiring a Director of Public Relations & Community Engagement to serve as a key public representative of the organization. The Director builds community relationships, strengthens public trust, increases brand awareness, and identifies opportunities for organizational growth. The position develops strategic partnerships, leads community outreach and educational initiatives, and supports business development through market research, competitive analysis, demographic data evaluation, and assessment of community healthcare needs. The Director collaborates with organizational leadership, Marketing, the Foundation, the Grant Writer, and community stakeholders to advance Aspire’s mission, strategic priorities, community impact, and long-term growth. The role is based in Marlette, Michigan, and is full-time, day shift, with full benefits. Regional travel and occasional evening and weekend events are expected.

Requirements

Bachelor’s degree in Business Administration, Marketing, Public Relations, Communications, or a related field.
Excellent verbal, written, interpersonal, and public speaking skills.
Strong organizational, time management, analytical, and problem-solving abilities.
Ability to develop strategic partnerships, collaborate across departments, and manage multiple initiatives.
Professionalism, sound judgment, emotional intelligence, and cultural awareness.
Proficiency in Microsoft Office Suite and related computer applications.
Ability to work independently and collaboratively with organizational leadership and community stakeholders.
Willingness to travel throughout the region and attend occasional evening and weekend events.

Nice To Haves

Master’s degree.
Two years of relevant professional experience, ideally in healthcare, public relations, community engagement, marketing, or business development.
Previous management or leadership experience.

Responsibilities

Serve as a key public representative of Aspire Rural Health System.
Build community relationships, strengthen public trust, and increase brand awareness.
Identify opportunities for organizational growth.
Develop strategic partnerships.
Lead community outreach and educational initiatives.
Support business development through market research, competitive analysis, demographic data evaluation, and assessment of community healthcare needs.
Collaborate with organizational leadership, Marketing, the Foundation, the Grant Writer, and community stakeholders to advance the organization’s mission, strategic priorities, community impact, and long-term growth.