Field PR Specialist

Northwestern Mutual • Milwaukee, WI

8d • Hybrid

About The Position

This key member of the PR team supports effective external communications for Northwestern Mutual’s field offices and advisors, helping them achieve their business goals and objectives. Under the direction of senior staff, the Field PR Specialist creates and executes communication strategies and tactics to elevate the reputation and business opportunities of Northwestern Mutual, its financial advisors, and its offices. The role includes proactive media outreach, relationship-building with media and advisors, and development of compelling media and thought-leadership content. The specialist also serves in a client-facing capacity, addresses advisor and team inquiries, manages inquiries to the company’s general media line, and reports on media activity to leadership.

Requirements

• At least 2–3 years of experience in professional communication, public relations, organizational communications, marketing, training, or a related communication field.
• Bachelor’s degree in communication, journalism, public relations, or social sciences.
• Ability to build rapport with business partners and colleagues, provide counsel, and develop productive working relationships at all levels.
• Curiosity and versatility to learn about and work with a variety of business areas and topics.
• Strong presentation, writing, and analytical skills.
• Excellent people skills and ability to manage relationships and communicate effectively by phone, email, and in person.
• Firm understanding of the news cycle, the news media landscape, and what makes a story newsworthy.
• Ability to solve problems on behalf of PR clients.
• Experience using digital and social media and creating content.
• Strong understanding of PR metrics and analysis.

Responsibilities

• Create and execute communication strategies and tactics under the direction of senior staff.
• Build external understanding and support of Northwestern Mutual through proactive outreach to local, regional, trade, and national media outlets.
• Cultivate meaningful relationships with media contacts and advisors to help ensure successful outcomes over time.
• Create and distribute media materials, including messaging documents, pitches, news releases, and media alerts.
• Develop and deploy multimedia thought-leadership content for social media, websites, and newsletters.
• Respond in a timely and effective manner to inquiries and needs from Northwestern Mutual advisors and their teams.
• Manage inbound inquiries to the Northwestern Mutual general media line.
• Report on media activity to leadership.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level