Field PR Specialist

Northwestern Mutual • Milwaukee, WI

10d • $52,720 - $90,960 • Hybrid

About The Position

The Field PR Specialist is a key member of Northwestern Mutual’s PR team, supporting effective external communications for field offices and financial advisors to help them achieve business goals. Under the direction of senior staff, this role develops and executes communications strategies and tactics that elevate the reputation and business opportunities of Northwestern Mutual, its financial advisors, and its offices. The specialist conducts proactive media outreach, builds relationships with media and advisors, and creates materials and multimedia thought leadership content for external audiences. The role is client-facing, responds to advisor and team inquiries, manages the general media line, and reports media activity to leadership.

Requirements

• At least 2–3 years of experience in professional communication, public relations, organizational communications, marketing, training, or a related communication field.
• Bachelor’s degree in communication, journalism, public relations, or social sciences.
• Ability to build rapport with business partners and colleagues, provide counsel, and develop productive working relationships at all levels.
• Curiosity and versatility to learn about and work with a variety of business areas and topics.
• Strong presentation, writing, and analytical skills.
• Excellent interpersonal skills and ability to communicate effectively by phone, email, and in person.
• Firm understanding of the news cycle, news media landscape, and what makes a story newsworthy.
• Ability to solve problems on behalf of PR clients.
• Solid experience using digital and social media and creating content.
• Strong understanding of PR metrics and analysis.
• Attention to detail and thorough proofreading for presentation, content, accuracy, and overall quality.
• Ability to ensure content is healthy, accessible, functional, and clear to end users and internal audiences.
• Ability to craft and edit compelling, newsworthy stories and communicate clearly and persuasively with external audiences and media partners.
• Knowledge of public relations practices and the ability to cultivate and maintain professional relationships with media contacts.
• Ability to provide innovative ideas and strategic insights and communicate thought leadership effectively.
• Knowledge of formats, styles, and techniques for developing and reviewing written materials.

Responsibilities

• Create and execute communication strategies and tactics under the direction of senior staff.
• Conduct proactive outreach to local, regional, trade, and national media outlets to build external understanding and support of Northwestern Mutual.
• Cultivate meaningful relationships with media contacts and advisors.
• Create and distribute media materials, including messaging documents, pitches, news releases, and media alerts.
• Develop and deploy multimedia thought leadership content for social media, websites, and newsletters.
• Respond promptly and effectively to inquiries and needs from Northwestern Mutual advisors and their teams in a client-facing role.
• Manage inbound inquiries to Northwestern Mutual’s general media line.
• Report media activity to leadership.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level