Supervisor - Marketing & PR (Worcester)

Western Province Blood Transfusion Services•Worcester, MA
•Onsite

About The Position

The Western Cape Blood Service is a non-profit organisation that collects, processes and distributes blood and blood products in the Western Cape. The Supervisor - Marketing & PR is based at the Worcester Regional Branch and is responsible for maintaining the existing blood donation clinic portfolio and establishing new partnerships and opportunities to support a sufficient and safe blood supply. The role implements short- and long-term marketing strategies to help clinics reach their potential, educate the public about blood donation, maintain relationships with clinic representatives, and recruit new donors at existing and new clinics. The position includes planning marketing campaigns and branded activations, arranging talks and exhibitions, preparing promotional materials, communicating with stakeholders, improving clinic performance, finding new clinic and branding opportunities, writing articles, contributing social media content, and regular travel.

Requirements

  • Matric Certificate.
  • National Diploma, degree in Public Relations, Marketing or Communications, or an equivalent qualification.
  • Computer literacy.
  • Excellent written communication skills.
  • Meticulousness in meeting deadlines.
  • Ability to speak and write English and Afrikaans.
  • Self-motivation.
  • Unendorsed Code 08 driver's licence.

Responsibilities

  • Plan and implement marketing campaigns, including branding opportunities, awareness drives and activations.
  • Set up and break down branded activations and actively recruit donors to increase the donor base.
  • Conduct and arrange talks, presentations and awareness exhibitions.
  • Prepare and distribute branding and promotional materials to increase brand and clinic awareness.
  • Participate in team meetings to support the goal of ensuring a safe and sufficient blood supply.
  • Communicate accurately and daily with stakeholders via email and telephone.
  • Carry out marketing strategies to improve clinics.
  • Seek opportunities to establish new clinics.
  • Seek branding and awareness opportunities.
  • Write articles for internal newsletters, community newspapers and other publications.
  • Contribute content for social media publication.
  • Travel regularly.
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