Marketing & PR Executive - North America

Imagination • New York, NY

5h • $90,000 - $100,000 • Hybrid

About The Position

Based in Imagination’s New York studio, the Marketing & PR Executive helps strengthen the agency’s local and global presence across North America. The role delivers Imagination’s global marketing strategy in the region and raises awareness of its experiential marketing solutions, project work, and original thinking among B2B and B2C audiences across multiple sectors and clients.

Working closely with the Global PR & Marketing Manager and colleagues across departments and seniority levels, the executive helps develop the agency’s voice, attract new audiences, sustain engagement with existing audiences, improve market perception, and contribute to new business opportunities and wins. The position spans public relations, events, awards, thought leadership, content creation, social media, digital analytics, lead generation, and business development support.

Requirements

• Experience in a marketing or PR role; experience in a creative, experiential, or communications environment is preferred.
• Excellent writing and storytelling skills, including the ability to adapt content for different audiences and channels.
• A creative approach to social media strategy, content development, and audience engagement.
• A strategic mindset, entrepreneurial spirit, and strong attention to detail.
• Highly developed interpersonal and communication skills, with a positive, proactive, and collaborative approach.
• Ability to manage multiple projects, prioritize effectively, and work efficiently under tight deadlines.
• Eagerness to learn, contribute ideas, and get involved across different areas of the business.

Nice To Haves

• Experience managing website content management system (CMS) platforms.
• A proven background interpreting data from analytics platforms such as Google Analytics.
• Previous agency experience.

Responsibilities

• Build and maintain relationships with North American press, trade publications, and media partners to secure targeted coverage.
• Manage day-to-day relationships with Imagination’s US PR agency and support PR communications across the business.
• Identify and coordinate participation in industry events, and manage Imagination-owned client engagement events such as panel discussions and leadership breakfasts.
• Identify and manage US awards opportunities, develop tailored submissions with client teams, coordinate award ceremony attendance, and communicate wins.
• Collaborate with strategy and leadership teams to develop thought leadership aligned with the agency’s services, North American cultural trends, and client challenges.
• Identify speaking engagements, industry panels, interviews, and judging opportunities for Imagination’s creative and strategic leaders.
• Write and package case studies, project summaries, and campaign highlights that communicate the agency’s creative and strategic impact.
• Work with the Global PR & Marketing Manager to develop and publish North American content on the agency’s website and social channels.
• Support the global marketing team’s social media strategy, particularly for North American audiences and LinkedIn; draft content, contribute to planning, schedule posts, and source assets.
• Collaborate with designers and creative teams to produce visual assets and content for the website, social channels, and other marketing initiatives.
• Use tracking and analytics tools to monitor content performance, understand audience engagement, and identify opportunities to improve digital marketing.
• Support targeted marketing content and campaigns intended to engage prospective clients, communicate agency capabilities, and generate business opportunities.
• Work with the Managing Director and Business Directors to support incoming leads, credentials presentations, introductory client conversations, and RFP responses.
• Provide day-to-day coordination across Marketing, PR, and New Business teams, aligning activities with the agency’s commercial objectives.

Benefits

• Learning and development opportunities that contribute to professional growth.
• Comprehensive paid time off benefits.
• Hybrid work model, with a minimum of three days per week in the office.
• Generous parental leave.
• Up to 4% safe harbor company 401(k) match.
• Comprehensive, low-cost health benefits.
• Opportunity to work with a state-of-the-art product and deliver it to exciting and innovative brands.
• Fun, engaging work culture.
• Opportunity to contribute to large-scale, high-impact projects from day one.

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed