Marketing Manager, North America

Wireless Logic

3h • Hybrid

About The Position

The Marketing Manager is a regionally focused role supporting Wireless Logic Group’s North American go-to-market brands: Zipit Wireless, Simetry, and Webbing. The role reports to the President North America, works collaboratively with brand marketing leaders, and has a dotted-line relationship to the Group CMO. It serves as a shared marketing resource, delivering front-facing marketing execution across digital marketing, social media, public relations, and events while contributing to regional marketing strategy.

The successful candidate will be a hands-on marketing generalist who can switch context across multiple brands and stakeholders. They will execute across digital and traditional channels, bring recommendations and informed perspectives to regional strategy, and help advance growth objectives. The role also adapts group marketing campaigns and messaging for North America, aligns marketing work with sales and business development, and measures performance across channels and entities.

Wireless Logic Group provides IoT connectivity solutions and serves industries including industry, agriculture, healthcare, security, transport, utilities, and smart cities. The company describes its work as connecting more than 20 million IoT subscriptions across 165 countries, with direct partnerships with over 50 mobile networks and access to more than 750 networks worldwide. The company uses a hybrid working approach combining office collaboration and working from home; details for this role will be shared during recruitment.

Requirements

• At least 4 years of B2B marketing experience, including digital marketing, PR, and events.
• Proven ability to switch context across multiple stakeholders, brands, or business units.
• Strong track record of executing successful demand-generation campaigns with measurable ROI.
• Hands-on experience with PPC, paid social, LLM optimisation/SEO, email, and content.
• Experience managing and executing PR strategy and media relationships.
• Experience planning and executing marketing events, such as trade shows and webinars.
• Comfort operating with ambiguity and shifting priorities across entities.
• Strong written and verbal communication skills, including the ability to represent multiple brands consistently.
• A proactive, consultative approach, including the ability to take direction and suggest alternatives when appropriate.
• Highly organized, with the ability to prioritize competing demands from different stakeholders.
• Experience with marketing automation and CRM platforms, such as Salesforce or HubSpot.

Nice To Haves

• Experience in telecom, IoT/M2M, SaaS, or related markets.
• Experience working in a shared-services or matrixed marketing structure.
• Bachelor’s degree in Marketing, Business, or a related field.
• Understanding of marketing-related data privacy regulations, such as CAN-SPAM and CASL.

Responsibilities

• Plan and execute brand-awareness and demand-generation campaigns across multiple North American brands, using group marketing assets and local and regional insight.
• Lead regional PR efforts to improve brand visibility in LLM outputs, including media relationships, press releases, and announcements.
• Plan and execute field and virtual events, including trade shows, webinars, and partner events, to support pipeline generation.
• Manage digital marketing channels, including LLM optimisation, PPC, paid social, email, and display, and optimize spend for effectiveness across entities.
• Advise regional and entity leadership on marketing strategy and priorities, providing recommendations proactively.
• Partner with group marketing to adapt global campaigns, content, and messaging for the North American market.
• Create high-quality content and grow social media presence across entities to build brand awareness and engagement.
• Work with sales and business development teams to align marketing activity with pipeline and revenue goals.
• Manage and prioritize shared marketing work across multiple entities, balancing competing requests and timelines.
• Track and report marketing performance and ROI across channels and entities.
• Support product and proposition launches in the North American market.
• Maintain brand consistency across entities while allowing for local and entity-specific nuance.

Benefits

• Full training, ongoing support, and tools to help employees thrive and grow in the role.
• A creative, entrepreneurial work environment where bold ideas are celebrated.
• A workplace culture that values employees and aims to make everyone feel respected and included.
• Hybrid working approach combining office collaboration with working from home.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed