Marketing Manager, North America

Orkla•Boston, MA

17h•$130,000 - $165,000•Hybrid

About The Position

This is a rare chance to join a high-growth brand at an exciting stage of its journey. You'll take a leading role in building awareness, relevance, and demand for BUBS in the United States. Working at the intersection of brand, culture, social media, retail activation, creators, and consumer trends, you'll help establish BUBS as a must-have brand for the next generation of candy lovers. This is a hands-on role for someone who enjoys both strategic thinking and getting things done.

Requirements

Experience in brand marketing, growth marketing, consumer marketing, or a related field
Understanding of social media, creator marketing, influencer ecosystems, and digital communities
Experience building consumer engagement and brand relevance
Experience planning and executing integrated marketing campaigns
Strong commercial instincts and an understanding of how marketing drives business results
Excellent communication, storytelling, and project management skills
Curious, entrepreneurial, and excited by the opportunity to help build something new

Nice To Haves

Experience from CPG, food & beverage, snacks, lifestyle, beauty, or other consumer-focused industries

Responsibilities

Lead execution of the US marketing plan and annual activation calendar
Build brand relevance through social media, creators, influencers, and community-driven marketing
Develop and execute campaigns that drive awareness, trial, and repeat purchase
Partner with Sales to connect brand activity with retail and in-store execution
Manage agencies, creators, and external partners
Identify emerging cultural and consumer trends and turn them into marketing opportunities
Lead product launches, events, experiential activations, and retail programs
Adapt global BUBS assets and campaigns for the US market
Track performance and continuously optimize content, channels, and investments