Growth Marketing Manager, North America

Perk•Chicago, IL

1d•$93,500 - $110,000•Hybrid

About The Position

North America is one of our priority markets. With Spend launching in the US, paid search is a core demand-capture channel, and we're hiring a Growth Marketing Manager to run it day to day. You'll own the execution of paid search across Google Ads and Microsoft Advertising in North America, working to the strategy set by the Senior Manager, Paid Marketing, and driving a consistent pipeline of high-quality B2B leads for Sales. You'll also help shape how Perk shows up in AI answer engines, partnering with our SEO team on AEO. This is a hands-on role for someone who is strong on data, curious about AI, and comfortable working across Marketing and Sales.

Requirements

4+ years of hands-on experience managing paid search campaigns, in-house or at a digital agency.
Excellent working knowledge of Google Ads, including Search, Performance Max and Remarketing.
Proficient use of Google Ads Editor and/or Microsoft Advertising Editor.
Experience managing B2B lead generation campaigns at scale.
Strong understanding of SQR analysis, keyword optimisation, match types and bidding strategies.
Proven track record of delivering (or overachieving) against growth targets and quarterly OKRs.
Experience with conversion tracking, tag management (e.g. Google Tag Manager) and attribution.
Analytical proficiency: comfortable in Google Analytics, Looker or similar tools, and skilled in MS Excel / Google Sheets.
Analytical mindset: you turn campaign data into clear actions and learnings and share them with the wider team.
Strategic yet hands-on: you move between high-level planning and day-to-day execution.
Test-and-learn approach: curious and iterative, and not afraid to shut down what isn't working.
Great communicator: you explain your decisions and reasoning clearly across teams.
Highly organised: you bring discipline to budget management, account hygiene and campaign structure.
Up to date: you stay ahead of platform updates, new ad features and industry trends.
Team player: collaborative and cross-functional by nature.
AI-curious: open to experimenting with AI tools and helping shape how the team works as they mature.

Nice To Haves

Experience with AEO and an understanding of how AI answer engines find and cite sources.
Basic knowledge of SEO and how it relates to paid search strategy.
Previous experience at a B2B SaaS company or high-growth startup.
Experience in Travel, FinTech or expense management.
Experience designing full-funnel B2B campaigns that connect brand awareness to demand generation and pipeline.
Familiarity with CRM and marketing automation tools such as Salesforce or Marketo.

Responsibilities

Manage Perk's paid search campaigns across Google Ads and Microsoft Advertising in North America, owning bid management, budget pacing and campaign optimisation.
Run regular search query analysis, keyword expansion and negative keyword management to keep the account efficient and clean.
Use data-driven optimization to iterate continuously on efficiency and results across key metrics, from in-platform performance to online and offline conversions.
Create, monitor and analyse A/B tests on ad copy and landing pages.
Run competitor and industry analysis to find opportunities to improve campaigns.
Report to management and key stakeholders with regular performance updates and monthly reporting.
Partner with the SEO team on AEO (Answer Engine optimization) initiatives, so that Perk is found and cited by AI answer engines for the travel and spend topics that matter to our buyers.
Use paid search data (converting queries, competitor terms, landing page performance) to inform AEO priorities and content.
Test and report on how AI-driven search features, including AI Overviews and Google's AI Max, change performance and user behavior.
Embrace AI tools in your day-to-day workflow, from ad copy and keyword research to performance analysis, and help the team adopt new ways of working as our AI capabilities evolve.
Work with North America Field Marketing and SDR teams to improve lead quality and close the gap between Marketing and Sales.
Collaborate with global Paid Media, Brand and Creative teams so paid search connects to the wider customer journey.
Maintain strong relationships with platform partner reps (Google, Microsoft) to stay ahead of new features and betas.

Benefits

Competitive compensation and equity ownership
20 vacation days
12 public holidays
Three medical plans to choose from, with company contributions and an HSA when enrolling in an HDHP medical plan
Comprehensive benefit plans, covering dental, vision and Wellhub’s gym subscription
Life and disability policies
401(k) plan with company matching contributions
Partner discounts on pet insurance
Unforgettable Perk events, including our spectacular annual summer party
Spring Health, our market-leading wellbeing partner, providing fast, comprehensive access to 12x therapy and 12x coaching sessions for you and your loved ones
12-16 weeks’ paid parental leave
16 paid hours per year to spend volunteering for your dearest charitable causes
Up to 20 "Work from Anywhere" days per year
Four-week, fully paid sabbatical once you reach 5 years
Relocation support