Brand Marketing Manager, North America

Marimekko Oy•New York City, NY

6h•Onsite

About The Position

Marimekko is seeking a commercially minded and experienced Brand Marketing Manager for its North America team, based in New York City. This role is responsible for bringing Marimekko's global marketing direction to life in the North American market. The Brand Marketing Manager will lead the localization and execution of the global omnichannel marketing plan, ensuring alignment with brand values and commercial goals. Key objectives include creating consistent brand experiences, strengthening customer connections, and driving reach, engagement, loyalty, traffic, and sales. This position involves close collaboration with North America Sales, global teams, and external partners to ensure successful marketing execution across the region.

Requirements

Relevant educational background (Bachelor’s or Master’s degree) in Marketing, Brand Management or Communication
At least 3 years of experience in marketing, preferably within an omnichannel lifestyle, fashion, design or consumer brand environment
A strong understanding of how to develop and strengthen a global brand in a local market
Experience in planning and executing marketing campaigns, activations, collaborations and events
A good understanding of digital marketing, social media, influencer marketing, PR and CRM
Strong commercial thinking together with the ability to connect marketing activities to customer engagement, traffic and sales
Excellent project management, analytical and organizational skills
Strong written and verbal communication and collaboration skills
The ability to work effectively with several internal teams, external agencies and other partners
A creative and innovative mindset combined with strong execution skills
A proactive, hands-on and positive can-do attitude
Understanding of both the creative and commercial sides of marketing
Comfortable managing several priorities
Ability to turn global direction into locally relevant and impactful marketing activities

Responsibilities

Localizing and executing the global omnichannel 360 marketing plan in line with North American market objectives
Defining local campaign objectives, strategies and target audiences in close collaboration with the different sales channels
Creating and managing the local marketing calendar
Planning and executing local marketing activations, collaborations and events
Managing local influencer activities, both paid and earned, together with the global influencer relations team
Managing the local PR agency in collaboration with the Global PR Manager
Executing the Marimekko community program and managing local customer loyalty and retention activities
Managing wholesale marketing activities
Ensuring that all marketing activities speak to our target customers, remain true to the Marimekko brand and create a seamless brand experience across channels
Providing proactive market insights and feedback to the global marketing team
Managing the local marketing budget