Director, PR & Influencer - Clinique North America

ELC Beauty LLC • New York, NY

2d • $124,200 - $214,450

About The Position

The Director of PR & Influencer leads execution of Clinique North America’s influence ecosystem across creators, VIPs, dermatologists, press, media, and cultural voices to build brand equity, cultural relevance, earned authority, consumer trust, advocacy, demand, and growth. The role combines communications leadership, beauty expertise, commercial judgment, creator-economy and paid-influencer knowledge, agency partnership management, and team leadership.

The Director develops storytelling and cultural strategies, leads regional public relations and influencer marketing, and oversees measurement and reporting. The role leads annual influencer, press, stylist, and advocacy event strategy, supports dermatological community engagement and sampling, and integrates PR, influencer, earned media, and advocacy programs into go-to-market plans. It also partners with cross-functional teams and retailers to deliver consumer and commercial results, manages budgets and planning, and develops team members while advancing inclusion, diversity, and equity.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• 8–10 years of experience in PR, influencer marketing, or integrated marketing, preferably in beauty or consumer goods.
• Strong background in influencer marketing, brand partnerships, and consumer engagement strategies.
• Ability to work in a fast-paced, collaborative environment with multi-unit management skills.
• Track record managing PR and/or influencer agencies, including briefing, budget oversight, and performance management.
• Strong perspective on the evolving creator and media landscape, with hands-on experience building influencer programs from strategy through execution.
• Experience building relationships with key talent and talent agencies.
• Experience leading press strategy for product launches and brand moments, including relationships with key media and top-tier outlets.
• Ability to collaborate across paid media, social, and insights teams to build integrated campaigns.
• People leadership experience or demonstrated readiness to manage and develop a team.
• Excellent judgment under pressure, particularly in reactive or crisis communications situations.

Nice To Haves

• Familiarity with how earned media and PR strategy influence brand visibility in AI-powered search and chat tools.

Responsibilities

• Identify cultural partnerships, creator-led campaigns, VIP moments, editorial opportunities, stylist advocacy programs, and experiential concepts that generate earned conversation and brand talkability.
• Drive earned storytelling strategies that reinforce brand equity, consumer trust, cultural relevance, awareness, engagement, advocacy, and brand love.
• Lead North America press efforts around new product launches, hero products, and key brand moments.
• Drive regional LLM strategy in alignment with the global approach to support Clinique recruitment and brand desirability.
• Support product, brand, and corporate crisis communications with internal stakeholders and external PR agency partners.
• Lead North America influencer marketing execution across earned and paid partnerships, and develop Clinique’s influencer community.
• Establish global influencer tiering models, playbooks, activation frameworks, best practices, roles, and KPIs for brands and affiliates.
• Collaborate with media and social commerce teams to incorporate influencer practices into integrated communications strategy.
• Oversee measurement and reporting across EMV, share of voice, sentiment, engagement quality, creator efficiency, earned reach, advocacy retention, launch impact, and brand health indicators.
• Lead annual influencer, press, stylist, and advocacy event strategy, including tentpole activations, immersive experiences, launch moments, and ongoing relationship-building programs.
• Lead key events and tentpole moments to build awareness and connection within the North American dermatological community.
• Manage regional dermatologist relations with agency support and oversee North America dermatologist sampling strategy.
• Lead influencer, PR, earned media, and advocacy execution in support of 360-degree go-to-market plans.
• Partner with social, integrated media, brand marketing, creative, retail marketing, and sales teams to align communications with brand and business priorities.
• Manage projects, communications, execution, timelines, priorities, and stakeholder alignment across multiple initiatives.
• Deliver customer-specific earned media marketing plans and activation strategies that support consumer engagement, conversion, and Clinique and retailer objectives.
• Support key accounts with retail marketing programs, new product launches, and retailer-exclusive or early-lead strategies.
• Manage influencer, PR, advocacy, communications, and paid-influencer budgets with Finance, allocating resources to high-impact opportunities.
• Partner with cross-functional stakeholders to manage budgets, optimize investments, and plan and execute consumer-awareness programs efficiently.
• Build partnerships across sales, marketing, ecommerce, and external retailer teams to align and execute customer initiatives.
• Partner with global teams to align North America strategy with regional consumer and commercial needs and ensure strong execution.
• Guide direct reports and junior team members, supporting their professional development and alignment with brand goals.
• Champion Clinique’s commitment to inclusion, diversity, and equity within the marketing organization and broader brand initiatives.

Benefits

• Eligible for participation in a competitive bonus program, with the possibility of overachievement based on performance and company results.
• Eligible for participation in a share incentive plan.
• Medical, dental, and vision insurance.
• Wellness and family support programs.
• Life and disability insurance.
• Retirement savings plans.
• Paid leave programs.
• Education-related programs.
• Paid holidays and vacation time.

What This Job Offers

• Job Type: Full-time
• Career Level: Director