PR & Influencer Lead

Rifle Paper Co.•Winter Park, FL

3d•$80,000 - $100,000•Hybrid

About The Position

The PR & Influencer Lead executes and manages day-to-day public relations and influencer marketing programs to grow brand awareness, strengthen media and creator relationships, and drive measurable business impact across earned media, influencer, and affiliate channels. Reporting to the Director of PR & Brand Marketing, this role owns both functions day to day and translates business priorities into editorial opportunities, creator partnerships, and campaigns. The role works cross-functionally with Creative, Marketing, Product, eCommerce, and Partnerships teams from strategy and planning through execution and measurement. The position develops integrated PR and influencer strategies, builds relationships with editors and creators, secures earned media, manages creator partnerships and affiliate programs, and evaluates campaign outcomes. It is based near either the Winter Park, Florida or New York, New York office, with onsite work expected a few times per week. Additional in-office days or travel may be required to support project needs, collaboration, and business priorities.

Requirements

Bachelor’s degree in PR, advertising, marketing, communications, or a related field.
5–7+ years of relevant experience in public relations, influencer marketing, or integrated brand communications.
Established relationships with relevant media, editors, influencers, creators, and tastemakers.
Demonstrated success securing meaningful earned media coverage and developing influencer campaigns across organic and paid partnerships.
Experience managing paid and organic creator partnerships, gifting programs, affiliate platforms, and campaign budgets.
Excellent written and verbal communication skills and the ability to tell a compelling brand story.
Strong understanding of earned media and influencer measurement, including connecting brand-building initiatives to business outcomes.
Ability to independently move initiatives from concept through execution, measurement, and optimization.
Genuine enthusiasm for Rifle Paper Co. and appreciation for thoughtful design.

Nice To Haves

Experience in consumer, lifestyle, fashion, beauty, home, design, or retail.
Experience with affiliate and creator platforms such as ShopMy and LTK.

Responsibilities

Translate the brand and marketing calendar into editorial opportunities, creator campaigns, gifting initiatives, and cultural moments.
Identify opportunities to amplify stories across earned media and creator channels, accounting for their distinct audiences and strategies.
Set campaign goals, manage timelines and resources, and report on performance with actionable recommendations.
Serve as the cross-functional contact for PR and influencer initiatives with Creative, Marketing, eCommerce, Product, and Licensing & Collaborations teams.
Develop and own PR strategies aligned with brand and business priorities.
Lead media pitching and outreach, and build relationships with journalists, editors, stylists, and other local and national media contacts.
Identify editorial opportunities and develop story angles around products, launches, collaborations, seasonal moments, and the brand.
Create media pitches, press releases, briefing documents, talking points, and other press materials.
Coordinate media requests, interviews, product samples, press previews, and editorial opportunities.
Maintain targeted media lists and stay current with the media landscape.
Partner with the Licensing & Collaborations team on PR strategies for key partner launches.
Measure PR performance, earned coverage, message penetration, and campaign outcomes, and provide insights and recommendations.
Support brand activations and media-, customer-, and influencer-facing events and moments.
Own influencer strategy across organic gifting, paid creator partnerships, and affiliate programs.
Develop and manage influencer and affiliate programs across ShopMy, LTK, and other relevant channels, focused on brand awareness, engagement, and revenue growth.
Build relationships with influencers, creators, tastemakers, and brand advocates who align with the brand.
Lead creator campaigns from concept through completion, including outreach, negotiation, briefs, gifting, content approvals, usage rights, and performance reporting.
Develop and execute gifting programs aligned with product launches, seasonal moments, collaborations, and ongoing brand initiatives.
Manage influencer budgets, evaluate partnership investments, and identify opportunities to scale successful programs.
Manage day-to-day creator communications across email, ShopMy, social, and other relevant platforms.
Partner with creative and marketing teams to ensure influencer content and campaigns align with broader brand storytelling.
Track influencer performance, earned social coverage, user-generated content, affiliate revenue, and campaign results, and turn performance into actionable insights.
Stay current on emerging creators, platforms, cultural trends, and changes in the influencer landscape.